Conveyance Marketing Group | DC-metro Marketing Firm
Remember when MTV first aired? Well some of us will remember this. Some reading this may not have been born yet. The first video shown was Video Killed the Radio Star by the Buggles. Fast forward to 2015. MTV no longer shows videos and content marketing is changing to show me to don’t tell me. […]
I have seen this blog by Michelle Eichhorn of Apologia Educational Ministries, reposted several times this week. So between me thinking the information here is really worthwhile to share and all of my marketing peers thinking it is worthy to share … here it is! Back in 2007, Ford ran a banner ad that was […]
Keyword research is the backbone of any SEO endeavor when trying to create a page that is search-engine friendly. Using certain types of keywords will help businesses build websites that are not only optimized for high-rankings, but also designed for a user-friendly search experience that will keep customers satisfied and on your website longer. Search […]
Your business card is your calling card, it should be a tool that will get people to remember you and contact your business. But if your business card is poorly designed, has important contact information in unreadable fonts, or looks unprofessional your card will be useless. Be sure your card works hard for you by […]
Believe it or not, mobile web design is only about four years old; in those four years, mobile has evolved dramatically and become a critical component of the marketing mix. Mobile is not just for big brands, it is also important for small businesses to create a strategy for how their website functions in the […]
What Aristotle and Joshua Bell can teach us about persuasion I found this on YouTube … by way of Guy Kawasaki, just loved it. Aristotle’s theory of Rhetoric: Logos, Ethos, Pathos are still the foundation of persuasive communication, without all three elements in place, your will miss your mark. This video puts in such a […]
Remember when the 4 Ps was all you had to know to be a successful marketer: Product, Place, Price and Promotion? Well … the world has gotten a lot smaller and reaching people has gotten a lot easier. This adds some additional Ps to the mix. The new Ps … People, Process and Positioning When […]
Just because Facebook landing pages no longer exist, it doesn’t mean fan-gating is a thing of the past. Fan-gating is still an extremely effective tool that can be used to increase Fan Page Likes. If you are new to the term, let me explain… A fan-gate allows you to display different contents to fans and […]