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Client Relations

Love Your Customers

It’s so simple but such great advice. If you want your customers to love you, you need to love them first. “The reason we love our parents is because they loved us first. Every single company should take this advice.” – GARY VAYNERCHUK Think about the companies you love. You love them not only because they […]

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Blogging Client Relations Marketing Strategy Small Business Strategy

Being a Good Neighbor

Corporate giving is something that is really important to my generation and those coming up after me. It says a lot about the company you work for if they not only encourage their employees to give back also organize company-wide volunteering. This sends a message that your company is being a good neighbor and creates […]

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Client Relations Social Media Marketing

Pivot: Consumers Trust Friends for Brand Recommendations; Three Things NOT To Do on LinkedIn; Paper Isn’t Dead: Print Catalogs Trump Social Networks

Conveying this week’s most interesting marketing tactics, trends and techniques & our top three picks: Consumers Trust Friends for Brand Recommendations; What Not to do on Your LinkedIn Profile; & Print Catalogs Trump Social Networks in Both Online and In-store Purchasing. Report: 70% of Consumers Trust Brand Recommendations From Friends A recent Forrester Research report […]

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Client Relations Marketing Strategy

Marketing Mix … with Some Additional Ps

Remember when the 4 Ps was all you had to know to be a successful marketer: Product, Place, Price and Promotion? Well … the world has gotten a lot smaller and reaching people has gotten a lot easier. This adds some additional Ps to the mix. The new Ps … People, Process and Positioning When […]

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Blogging Branding Client Relations Social Media Marketing

Facebook Moms

While Pinterest might be the new kid on the block in terms of marketing potential, it’s still no match for the power of a “Facebook Mom.” Moms lead the pack when comes to liking brands on Facebook, according to a recent survey by Burst Media. Fifty eight percent of moms follow or like brands on […]

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Client Relations

The Importance of Free

When Kantar Media asked over 2,500 people what encouraged them to purchase more products online, the top two responses had something in common: the word “free.” “More than three out of four shoppers cited ‘free shipping’ as the factor that would get them to purchase, and the second most common was ‘free returns,’” writes Roger […]

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Client Relations Marketing Strategy

Hello This is Peggy What is Problem Please?

Is customer service dead? The Discover Card commercials with the bearded, Ukranian and very male credit-card customer-service representative named Peggy, certainly speaks to our times. These Discover Card commercials focus on customer service, or more specifically, the lack thereof at some of the financial institutions in the US. But, sadly this is a situation that […]

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Branding Client Relations Marketing Strategy

How Do You Want to be Perceived by Clients and Prospects?

At this time of the year, I often reflect on the year past – what worked for the business, where are improvements needed, what can we leverage and build upon for the next year? One thing I do every January is revisiting my positioning statement. Positioning statements state how you want the world to see […]