The Top Web Design Tips and Trends for 2017, Part 2

Web design features and functionality that meets the needs of your business operations and audience

In our last blog, we talked about some of the basic web design trends of 2017. We discussed the User Experience (UX), video content, colors, layouts, and typography. If you missed it, check it out here !

To complete our top ten list, we want to discuss some lesser-known design styles and cover some of the ways that enhanced analytics are impacting the industry as a whole.

10 Web Design Trends and Tips for 2017

6. Tactile Design
Trend:  This trend has been around for a while, but it is still drawing a lot of attention from designers. Tactile design tries to bring the real world to the digital world by using images that present textures and objects that look good enough to touch.
Tip: Stock photos have lost their favor in the web design world. The more original your photos are, the better. Keep in mind that you can sprinkle in tactile details with other elements – for example using a navigation bar that looks like ripped cardboard, or setting animation against a chalkboard backdrop.

7. Material Design
Trend: Originally started by Google, material design has spread all over the internet due to its simplicity and navigational ease. It’s the opposite of tactile design, offering solid, bold colors and easy-to-understand icons in a flat format.
Tip: This design style works especially well with card-style layouts. Although it may seem minimalistic, it’s important to remember that negative space can be very powerful. To keep your material design interesting and unique, make sure that you use custom icons and appealing color palettes.

8. Scrolling
Trend: Many companies are converting their sites to one, long-scrolling page. As more and more users search for content on mobile devices, researchers are finding that people are more likely to scroll than click – thanks in part to seemingly never-ending websites like Twitter and Facebook.
Tip: This is a very new, forward-thinking concept, and your website may not even work with this kind of layout. Many people are still adverse to scrolling, especially on personal computers. But if your marketing to Millennials and Gen Z, you should consider it – as they are all about mobile.

9. Mobile-First
Trend: There’s no doubt that mobile usage is going to continue to increase for the foreseeable future. You may not want to adopt a site that features one long page, but you do need to prioritize how your site will look and work for mobile users.
Tip: While many website templates take responsive design into account, some don’t. If you are using a template for your site, make sure that you understand its limitations when it comes to mobile design. It may be worth paying a little extra to have a custom website designed by a professional firm so that you are certain of your site’s responsiveness.

10. Performance
Trend: Performance metrics and Search Engine Optimization (SEO) are impacting web design in an enormous way. Companies can see what works with their audience – and what doesn’t – thanks to analytics tools that drill down to data regarding customer behavior.
Tip: There are plenty of free tools out there, but be careful! Not all analytics tools are created equal; some were developed to be misleading. If you don’t have a certified SEO expert in-house, it’s a good idea to hire an outside firm to track this key information for you.

Not every trend from 2017 is going to work for you and your messaging. Choose a feature that makes sense with your products, services, and audience. And even though we listed mobile-first design lower on our list, make it your priority if your site currently has no responsiveness.

If you think your site needs a little refresh of its own, feel free to reach out to Conveyance. Our designers and SEO experts will build a site that meets the needs of your business operations and audience.

It’s OK to start small; you’ll quickly see how much users appreciate a current, well-planned website design. Give Conveyance a call today!

The Top Web Design Trends and Tips for 2017, Part 1

Not fads but the future of web design …

Web design trends are constantly evolving. As we approach the midpoint of 2017, it’s time to see how things are shaping up for the rest of the year. Some trends have spilled over from 2016, while others are just now beginning to pick up steam. If you already have a website, it’s probably time to think about refreshing it and incorporating some of today’s hottest design aspects. These elements aren’t just fads; they are a window into the future of web design.

10 Web Design Trends and Tips for 2017

  1. User Experience (UX)
    Virtual reality and interactive, immersive experiences are extremely hot right now. It’s all about connecting with your audience and getting them to linger on your website.
    Tip: It’s not yet feasible to bring virtual reality to all of your customers, but it is possible to engage them in a way that mimics it. Try 360-degree videos, 3D visual effects (within a GIF), or conversational interfaces. Parallax scrolling is also a great feature for adding interest and depth to your site.
  2. Videos
    Trend: If a 360-degree video isn’t in your price range, other types of videos can be compelling, too. Users want video content that is short and to the point, but also entertaining.
    Tip: Not all videos have to contain paid actors. Behind-the-scenes clips of your business can be very effective if they are done well, and animated shorts that explain a product or service can serve as an educational tool for your audience. If your video begins to play automatically, make sure that it doesn’t play with the sound on; give users the option to listen on their own terms.
  3. Layouts
    Simple is back “in” again. Powerful images can be seen everywhere above the fold, with wording kept to a minimum. Grid-style “card” designs are also popular thanks to websites like Pinterest.
    Tip: This trend is all about scaling back design in favor of a more exciting UX. That precious real estate above the fold can be treated as a hook – drawing your audience further into your website. One thing to keep in mind is that you don’t need to have an image as your background; sometimes, negative space can be just as potent.
  4. Colors
    Gradients are really big right now, featuring bright, bold colors. On the other hand, there’s also a move toward neutrals. Many sites are toning it down with beiges, greens, grays, and other subdued tones.
    Tip: Try using a gradient over an image – or part of an image – for a cool effect. If you want to try neutrals, think about all the colors that can be derived from nature and use them as your color palette.
  5. Typography
    This trend isn’t a new one, but custom typography still strong in 2017. Forget Times New Roman and Arial! Designers are pushing the envelope to create typefaces that are unique and memorable.
    Tip: Once you establish a custom font, consistently use it on your marketing materials so that customers will begin to associate it with your brand. Think of how successful the Walt Disney Company has been with its typography; it’s recognized all over the world.

Now that we’ve covered the fundamentals of this year’s trends, we’ll go over some of the lesser-known design elements in our next blog – were you’ll find trends & tips 6-10. Stay tuned to see what would work on your website!

As always, if you have any questions, feel free to give Conveyance a call! We’d love to help you reinvigorate your website and draw customers in with a unique UX and stylish design that conveys your company’s message.

Website Design Strategy: Above the Fold

Why Should Above the Fold Matter in Your Website Design Strategy

There’s always a lot of back-and-forth between marketing companies in regards to the importance of having items – especially calls-to-action – above the fold when talking website design strategy. While the debate will never cease on the call-to-action front, there’s no denying that what goes above the fold of your website should be compelling and thought-provoking. It’s the most coveted space on your website. If you have a website or are just beginning to design one, you need to know why “above the fold” is so crucial.

What Does “Above the Fold” Mean?

Back before smart phones and computers, newspapers served as one of the primary ways to disseminate information. Stories on the upper half of the front side of the newspaper were called “above the fold” and were considered to be the top stories of the day.

In the digital age, “above the fold” refers to what you see on your website before you click or scroll. All other content that requires scrolling is considered to be “below the fold.”

Why the Fold Matters

Just like newspapers, your website should showcase its most important information at first glance. Why? Some people simply won’t scroll; that means that they will judge your entire website based on what they see on that first screen. Additionally, research shows that people have attention spans of less than 8 seconds. Even if they do scroll, there’s a good chance that they won’t make it to the bottom of your home page.

Things to Consider When Planning for Above the Fold

Keep in mind that the content above the fold is the first impression of your business.

Before deciding what you want to display, consider:

  • Who is looking at your site. By doing some research, you can determine if most viewers are looking at your site from a computer, tablet, or mobile phone. By knowing this level of detail, you can gear your home page to the audience viewing it the most.
  • How you’re going to convince them to scroll down. In order to convince people to scroll, you have to engage them with good copy and great graphics. Give them the most critical information about your business above the fold, but lure them into wanting to see – or read – more.
  • How you can avoid a false bottom. Many sites appear to end at the fold. Make sure that some of your content is cut off (indicating there’s more below) or that you have arrows or graphics telling viewers to scroll down. If people think there’s nothing below the fold, they won’t even try to scroll.

The Great Call-to-Action Debate

Jakob Nielsen, a world-renowned web usability consultant, notes that only 20 percent of viewers will read below the fold of your website, with the likelihood of them scrolling all the way to the bottom almost nonexistent. Because of this, many companies argue that your call-to-action should be above the fold. Others say that it’s too pushy to put a call-to-action above the fold, and that you need to worry more about convincing people to scroll than having a call-to-action front and center.

What do we think? Well, we believe that every business is unique. A call-to-action above the fold may not seem pushy for one business; it might actually seem necessary. On the other hand, research has proven that people will scroll if they think there’s more interesting content to see and read. Additionally, research has also shown that people are more willing to scroll than click.

It’s more important to worry about summarizing what you want your audience to know above the fold – and engaging them.

It Always Goes Back to Content

We’ve said this on many, many occasions: Content is King. The best websites are designed with their target audiences in mind – knowing what potential customers want to hear and how they want to hear it. If you can achieve all of that in that precious space above the fold, then you’ll be on your way to a successful and rewarding website.

Our 10 Favorite WordPress Plugins

What’s a Plugin?

WordPress is one of our favorite website publishing platforms. A lot of people still think of it as a blogging tool, but it’s really more of a content management system, or CMS, for your website. WordPress is intuitive, easy to use, and open source – which means that anyone can build a Plugin or widget to work with it.

There are currently more than 48,000 WordPress plugins from which to choose. Technically-speaking, a plugin is a piece of software that allows you to add some sort of functionality to your website. A plugin could enable you to do anything from format a table to delete comments that are spam. What’s best about plugins is that you can add features to your site without having to complete a tutorial in programming. And, it’s important to note that most of them are available – at least in a basic version – to download free of charge.

Our Top 10 Favorite WordPress Plugins

    1. Wordfence Security – If your website is unsecured, then why even bother working on it? Wordfence Security gives you firewall protection against hackers and even shows you real-time traffic to your site. It also helps to block robots and threats like crawlers and site scrapers.
    2. BackupBuddy – Backing up your WordPress site is essential. BackupBuddy not only backs up your plugins, but it also stores things like your themes, content, and media library so that you can fully restore your site if the unthinkable happens.
    3. Yoast – The world would be a dark and lonely place without Yoast. Yoast goes above and beyond to help you optimize your website for search engines. It does everything from helping you choose keywords to checking your images for alt tags.
    4. SumoMe – It’s always a good idea to build up a loyal website following. SumoMe lets you invite readers to follow your site and supports the integration of contact information with services like Constant Contact or MailChimp – enabling you to make the most out of your connections.
    5. WP-CRM – If you want users to sign up or contact your site, then you’ll want this plugin. WP-CRM is a Customer Relations Management tool for WordPress. It allows you to organize users, manage notifications, and track user activity well beyond the basic functions WordPress already provides.
    6. WooCommerce – People like to buy online. WooCommerce allows you to sell online regardless of whether you’re offering digital content or physical goods. It has payment options and shipping calculators to provide a comprehensive e-commerce experience for your customers.
    7. Really Simple CAPTCHA – When you want to make sure machines aren’t spamming your site, you may want to incorporate some type of captcha into it. Really Simple CAPTCHA works in conjunction with other plugins, like Contact Form 7, to embed a captcha element that is stored as temporary files. While it’s not the most secure option, it never conflicts with other elements on your site.
    8. Slider Revolution – Graphics can immediately pull users into your website. Slider Revolution gives you an easy-to-use drag-and-drop editor for setting up an image slider, carousel, or hero scene on your site. It’s a simple yet effective way to make your site more engaging and modern.
    9. Akismet – There’s nothing worse than posting a carefully-crafted blog and then seeing your comments fill up with obnoxious spam. Akismet protects your site from spam so that you can spend your time doing more productive things – like writing quality content.
    10. Easy Table – Sometimes you just need a table to illustrate your point. Easy Table turns data that you type directly into your post into a professional-looking table. It requires no coding, making it easy and frustration-free.

If you haven’t found the right plugin, don’t worry. There’s about 48,588 more to try out if you have the time. If you don’t, then maybe it’s time to give Conveyance a call. We have a highly-skilled team of experts who can help you build a beautiful and functional website for your business. Your perfect site may be just one plugin away from reality.

Impact of Website Redesign on SEO

Consult an SEO expert before doing anything drastic to your website.

Website changes can drastically alter your search engine optimization (SEO). When your site is altered significantly, search engines can get confused because each development platform or content management system (CMS) uses slightly different source code (or nomenclature). When you adjust how pages are named, you can lose all the SEO history and equity you have put into those pages – essentially crippling your SEO and your ability to be found online – overnight.

The most common changes that can impact your site SEO are:

  • Shifting to a new domain name
  • Switching to a different CMS (Drupal, WordPress, Joomla, Expression Engine, etc.)
  • Changing development platforms (Wix, Squarespace, etc.)
  • Conducting a major redesign with all new content
  • Moving to a new web hosting company

If you’re going to change your website, you need an SEO plan.

Any significant site changes require a strategic SEO plan. The more elaborate your site, the more intricate the plan will need to be. You can’t just copy and paste content and expect everything to fall back into place. Moving to a new CMS, for example, is much like moving to a new office space. It seems pretty simple until you realize you need to cancel all your old utilities, set up new ones, pack, move, unpack, clean, and on and on. And no matter how much you prepare and plan, something unexpected is sure to pop up.

Before you go through a website transformation, consider how the change will impact these four areas

  1. SEO Ranking
    No one wants to throw their SEO investment down the drain. You need to know how you are going to save your on-page optimization efforts and notify search engines of your alterations.
  2. URLs
    One of the biggest problems when making adjustments is the impact it may have on your internal and external links. You will need to update your links in AdWords and within any referring sites. Internally, it’s good to use a crawler (either free or paid) to help you create a sitemap of current URLs (and those within any subdomains). Once you know what you have, you can generate a new sitemap that accounts for all your changes. This new map will be extremely helpful when you strategize the 301 redirects you will need to preserve all that valuable SEO site work.
  3. Custom Features
    Things don’t always work from one platform or CMS to the next. Any money you invested on custom features may be lost. If something can’t be salvaged, expect to dish out more dollars to have it reprogrammed.
  4. Responsiveness
    One CMS may be slower than another, or it may not be as mobile-friendly. Remember that search engines take your site’s responsiveness into account when establishing your ranking.

Talk to an expert.

Make sure that you consult an SEO expert before doing anything drastic to your site. With a proper migration plan in place, you can avoid losing years and years of SEO efforts. If you are contemplating some changes, contact us at Conveyance today. We can help you determine what changes are really necessary and then seamlessly guide you through them. We’ll turn that frightening situation into a reassuring, encouraging one.

Raising Your Website from the Dead

We live in an age where technology is obsolete as soon as it lands on a store’s shelf. It isn’t just limited to cell phones and computers; your website is has a limited life.

Marketers are constantly looking for ways to give their clients an edge in the digital world. If your website is three years old – or even three months old – it probably needs some sort of refresh.

Customers expect you to have a current, freshly-updated site at all times. If you don’t, you are missing the chance to give your business credibility – which is increasingly crucial in a world where it’s difficult to make yourself known amongst big-name box stores and franchises. If your site is slow, ugly, and outdated, you’re essentially digging your own grave.

To ensure your website is alive and well, you should be able to positively answer the following questions:

    • Is all the information on your website accurate?
    • Does the design look sharp, sophisticated, and fresh?
    • Is your content current and interesting?
    • Do web analytics tell you that people love your website?
    • Is your site responsive?
    • Do you have a call to action?
    • Have you featured links to your social media accounts?
    • Are all the links on your site still functional?
    • Do you have customer testimonials?
    • Is your site better than your competitors?

If you couldn’t answer every question with an enthusiastic “Yes!” then it’s time to renew your website.

Tips for Shaking Off the Cobwebs

    • Update, update, update! You should be constantly updating your site. When staff, inventory, or even business goals change, so should your website. Content also needs to be revised and renewed all the time. If it’s boring or stale, your customers will lose interest.
    • Make sure it’s visually compelling. Sometimes, all you need are some new photos and graphics to liven up your site. If your site came from a free design tool – and looks like it – you may need a little more redesign to get it to a place where it stands out in the marketplace (in a good way).
    • Ensure it’s working behind the scenes. Google is changing its algorithms all the time, directly impacting your SEO. Is your site optimized? If you pay for ads, why do certain ads have higher bounce rates? Why aren’t people hanging out on your site? Analytics can show you where you are weak so that you can effectively adjust your online strategy.
      Additionally, your site needs to be mobile-responsive. If it’s not, it is hurting your rank in Google. If you think that no one is looking for you on their phone, you’re wrong. Regardless of the business type, approximately half of all search is mobile.
    • Pay attention to details. Links need to work and social media needs to be easy to find (if you actually want followers). Do you have calls to action? If you don’t call your customers to act, they probably won’t. And it might sound overly simple, but even a few short testimonials or reviews can make your business seem trustworthy to potential clients.
    • Stay one step ahead of the competition. As long as your website looks better than theirs, you’re fine… for now.

If you need a little help rejuvenating your website, contact Conveyance today. We can be your not-so-mad scientist. Let us bring your website back to life before it’s too late.

Understanding the Basics of Color Theory

Every Color has Unique Tones and Meanings

Color theory, which is made up of dozens of concepts and design applications, creates a structure for how we use and describe color. It plays a major role in the visual communication of your brand – every color has its unique tones and meanings. By carefully selecting your colors, you can reinforce the overall message.

Understanding the facets of color theory will help us better appreciate the color that surrounds us in all of its different hues, saturations, tones, tints and application. The terms and principles illustrated in the infographic below are widely accepted and practiced in the art world and every day applications. Read on to learn about primary, secondary, and tertiary colors, combining color, describing color, and how printers produce color.

Understanding the basics of color theory, webdesign
Infographic by Quill

We want to thank our friends at Quill for offering this beautiful tutorial to our readers. To download a copy of this informational infographic, please click here. Don’t forget to visit them when you need office supplies!

Making the Most out of Google AdWord Search and Display Ads

Google AdWords is a highly popular way to advertise your business online.

Google AdWords search and display ads are an effective way to augment your online marketing strategy, and since you only pay Google if someone clicks on the ad or calls you, it’s also very affordable. Like everything, though, AdWords has some quirks. The better you understand how it works, the more you will get out of using it as a marketing vehicle for your business.

What are Search Ads?

AdWords Search Ads are simply the text advertisements that you see in your search engine results. They may show up at the top of your screen, on the bottom, or to the right of your results. You will see that they are marked with a little green box that says “Ad.”

What are Display Ads?

Display Ads are the graphic advertisements that you see on websites all over the Internet. These advertisements can contain text, a URL, interactive elements, or animation. They appear as banner ads on websites, as in-app ads in targeted categories of mobile apps, or even as custom ads in Gmail.

Do I Implement Search, Display, or Both?

web design loudoun, adwords-search-adswebdesign loudoun, Google AdWords - Display Ads
In general, the click-through rate (CTR) in AdWords is more impressive on the search network than on the display network. We can speculate that the disparity comes from years of consumers being barraged by display ads. That – mixed with the fact that almost half of users can’t tell a paid text ad from regular organic search (under certain conditions) – gives the search network the upper hand.

What’s my industry’s CTR?

We always track industry averages for our clients when it comes to AdWords CTRs (and organic search traffic). Your industry average CTR is a good point to benchmark when you first begin using AdWords. If you can’t hit the average, then you need to delve into your strategy to see how you can improve ad content and placement.
web design loudoun loudoun, click-through-rate-by-industry

Why is CTR important?

Your CTR is one of many tools you can use to judge the success of your ad campaign. The higher the CTR, the better your return on investment will be when it comes to your AdWords dollars. Why? The more success you have with a specific keyword, the cheaper Google will make each click for you. Another thing to note is that the better your website ranks for the CTR of a keyword, the cheaper Google will make it for you to bid on.

How do I improve my ads?

There are many tips when it comes to improving ads on both networks.

Search Ad Tips

  • Place a special offer in your headline.
  • Ensure your primary keyword is in the displayed URL.
  • Put a period at the end of your description on line one.
  • Perfect your ad copy, making sure it lines up with keyword phrases.
  • Study how Google ranks your ads based on your budget (i.e., how the auction works).

Display Ad Tips

  • Remove mobile and in-app ads (because you’ll end up paying for accidental clicks).
  • Keep your ads away from error pages and seedy websites.
  • Increase your ad variety – mix in some text-only ads.

What if I need help?
If you don’t think that you can navigate the AdWords waters alone, Conveyance can help. We enjoy implementing balanced strategies for our clients that include both AdWords and organic search. Contact us today if you’re ready to outperform your industry’s average CTR.

How to Pen Your Vision Statement and Mission Statement

Does your company have a clear vision statement and mission statement —and giving you the focus you need to succeed?

Vision and Mission are important components of an organization’s strategic plan. However may find it difficult to delineate the difference between a vision statement and a mission statement and end up misusing them. Some struggle with how to even begin to put them to paper.

We think it’s important to have a clear understanding of these concepts and their differences. So we’re bringing it back to basics and have created a downloadable infographic and outlined each below to help you to understand the difference between Vision and Mission.

Vision Statement

“An overarching statement of the way an organization wants to be; an ideal state of being at a future point”

  1. It defines WHERE an organization wants to be.
  2. It is what an organization WANTS TO BECOME.
  3. It is the VISION toward which the organization is moving.

The purpose is to INSPIRE and be the emotional driver that guides the organization toward the future.

Future oriented: Timeframe: 5, 10 or more years

Questions to answer when development the statement:

  • Where do we aim to be?
  • What will we be in the future?

When development a Vision statement you have to think about VALUES: how does your organization improve people’s lives? How do you make the world a better place?

Words to use: effort, respect, wealth, happiness, contribution, justice, trust, relationships, excellence, integrity, teamwork, originality, equality, honesty, freedom, strength, quality, cooperation, loyalty, etc.

An effective Vision statement should:

  • be brief and memorable
  • be written in an inspirational way
  • have clarity
  • be achievable
  • align with organizational values and culture

Final Word … When crafting your Vision Statement, it is very important to be creative and think outside of the box.

Mission Statement

“An organization’s purpose”

    1. It defines what the organization DOES, WHO it does it for; and HOW it does what it does.
    2. It is what an organization IS.
    3. It is the definition of why the organization EXISTS currently and the boundaries within it operates.

The purpose is to INFORM employees, customers, partners, and prospects of what the organization does.

Present leading toward the future: Timeframe: 1 to 3 years

Questions to answer when development the statement:

  • What do we do today? What business problem, human need, or desire do our products and services fulfill?
  • For whom do we do it?
  • How we do it? Why?
  • What makes us different?
  • What value do we provide?

When development a Mission statement you talk about ACTIONS.

Words to use: expand, create, facilitate, educate, do, produce, fulfill, support, advertise, evaluate, access, promote, apply, etc.

An effective Mission statement should:

  • be written in present tense
  • be short (1 or 2 sentences),
  • be clear and powerful
  • describe exactly what the organization does

Final Word … When crafting your Mission Statement, it is very important to focus on one question: What makes us different?

Download the How to Craft a Vision Statement and a Mission Statement

Conveyance Marketing Group is a marketing and web development company with a passion for delivering strategic, sustainable and affordable marketing and web solutions to start-ups and small businesses. Our service offerings include video, Search Engine Optimization (SEO), inbound marketing, graphic design, logo design, advertising and web design. Our creativity is limitless, let us help accelerate the growth of your company! Contact us today for more information on how we can help you.

Don’t Get Ubered – Have a Strategic Vision

Just like Google made its way into our lexicon as a verb, Uber is now doing the same thing.

Companies have a fear of being “Ubered” – or blindsided by a marketplace disruptor. There are ways you can prepare your business for something of this caliber, even though it may seem impossible. The two critical ways you can prepare for your Uber is to have a strategic vision and a roadmap for success.

What Does Getting Ubered Mean?

Uber disrupted the taxi industry. The definition of a disruptor is an innovation that changes the way we think, act, or go about our lives on a daily basis. Uber did just that; it completely altered the way we look for rides. In the past, you would hang around, hoping and praying that a taxi would randomly cross your path. Now, you press a button on your phone and a car arrives. There’s no waiting, no hassle, and no headache. The taxi industry never saw Uber coming, and now they are paying for it.

Strategic Vision

We can’t stress enough the importance of having a strategic vision for your company. Too many companies, especially small businesses, focus solely on the tactical aspects of their business when they should focus on where they aim to be and what they will be in the future.
Messaging is crucial to your company’s vision. If your vision is stale and a little too realistic, you won’t be able to inspire customers – or your employees. A vision needs to invoke a response in people, and it needs to always look towards the future.

Nordstrom’s “Commitment” is a great example of a vision that will never go out of style. It has a laser-like focus on what differentiates them in the marketplace and it lays out their desire to evolve as a company:
In store or online, wherever new opportunities arise, Nordstrom works relentlessly to give customers the most compelling shopping experience possible. The one constant: John W. Nordstrom’s founding philosophy: offer the customer the best possible service, selection, quality and value.

Roadmap for Success

Every business needs to have a roadmap posted where everyone can see it. If you don’t know where you want to go, then how will you ever get there?
Verne Harnish’s bestseller, Mastering the Rockefeller Habits, features best practices from the most profitable companies in the world. The Habits consist of three pillars that are fundamental to a prosperous roadmap: priorities, data, and rhythm.

  • Priorities – Every employee should know your quarterly and annual goals. Having everyone on the same page reinforces brand unity and enhances your chance of success.
  • Data – You must track how you’re doing and what the market is doing. If you can’t analyze your progress, you will never know how your business is really performing.
  • Rhythm – Organized, professional meetings on a consistent basis motivate employees and inspire accountability.

The only way to prepare for an Uber is to know where you are, how you are doing, and where you are going. With a solid, poignant vision, and a plan on how to get there, your company will be ready for whatever the marketplace throws at it. And when everyone stays focused, innovation and evolution comes naturally.

Don’t get caught without a plan; a reactive strategy could put you out of business. If you need help putting together and implementing your strategic vision or roadmap for success, contact Conveyance today. We’ll help you do your own disrupting.

Conveyance Marketing Group is a full service marketing and web development company. We love working with small businesses and entrepreneurs and watch how effective marketing strategies can make their business grow! Our web services include web design and web development, as well as content writing for web pages. Our marketing services include SEO, graphic design, logo design and much more. Contact us today for more information on how we can help you!