Conveyance Marketing Group | DC-metro Marketing Firm
Leadership is all about taking people on a journey. “Only the guy who isn’t rowing has time to rock the boat.” – Jean-Paul Sartre Many small business owners struggle with leadership. It’s not a one-size-fits-all function, which often makes it more difficult to grasp. Instead, it’s more of a work in progress; what works for […]
The Different SBA Certification There are several programs offered by the Small Business Administration (SBA) that can be advantageous to your business – if you qualify. The programs center around socially and economically disadvantaged business owners, veterans, and Historically Underutilized Business Zones (aka, HUBZones). If your business can be certified in one of these areas, […]
“Success is where preparation and opportunity meet.” – Bobby Unser As 2017 approaches, it’s time to review your marketing plan and look ahead at new strategies for the New Year. Marketing is more challenging today than ever; audiences are not only easily distracted, but they are unpredictable – with information, technology, and devices at their […]
Dear Entrepreneur, Plan to Spend More Than You Think Ninety percent of startups fail. It’s a fact. And the cold, hard truth is that they all usually fail because of the very same reason: lack of capital. When you are starting a business, it’s crucial to overestimate expenses. You need to have enough cash to […]
Entrepreneurism is thriving globally. I am teaching a class on entrepreneurism as part of the Loudoun County Chamber of Commerce’s Young Entrepreneur Academy (YEA) initiative. Our classroom is full of bright and curious students ranging in age from 13-18. It is a diverse crowd but they are all budding entrepreneurs with big ideas. Each week […]
Just like Google made its way into our lexicon as a verb, Uber is now doing the same thing. Companies have a fear of being “Ubered” – or blindsided by a marketplace disruptor. There are ways you can prepare your business for something of this caliber, even though it may seem impossible. The two critical […]
Which Way is Your Way … Bank, Venture, Angel, Crowdfunding? No matter if your a small business, start up, non-profit, charitable cause, or social activist … YOU NEED MONEY! Now the question is how to get it? There are so many ways conventional and non-conventional to raise funds these days, which is why we’ve put […]
Although email marketing is not as sexy or hip as social media is to get your message across to your audience, if this marketing tool is not in your tool box you have eliminated a critical component to overall marketing strategy. With open rates of less than 20 percent for most e-newsletters or announcements, some […]