Leadership Tips for Small Businesses

Leadership is all about taking people on a journey.

“Only the guy who isn’t rowing has time to rock the boat.”
– Jean-Paul Sartre

Many small business owners struggle with leadership. It’s not a one-size-fits-all function, which often makes it more difficult to grasp. Instead, it’s more of a work in progress; what works for certain team members may not work for others. When it comes to small businesses, effective leadership is critical; it can be the difference between surviving and thriving.

As Sartre says, if you spend all your time rowing, you’ll never find a way to grow.

10 Tips for Prosperous Leadership

    1. Think “family.” You may not be related to your team, but you might as well be. Treat elders with respect, teach new hires life lessons, and understand that everyone needs a little help at some point in their lives. Regardless of your personal feelings, most members of your team work to live – not live to work.
    2. Communicate openly. Every person, no matter what level, needs to know what is going on and feel that he or she has a voice in the room. If your subordinates feel like they can’t speak to you openly, you will probably miss out on great ideas and opportunities.
    3. Trust your team. As an entrepreneur, it may be tough to accept the fact that you can’t do everything yourself. You must allow people to make decisions on their own and give others a chance to lead at times. Mistakes will be made, but they are a requirement for growth.
    4. Strive to be likable. You don’t have to be a Godparent to twenty babies, but the more amiable you are, the more influence you will have. Watch out for things like the tone of your voice, your facial expressions, and your body language when you are communicating to your team.
    5. Get emotionally attached. Great leaders are sensitive to the needs of those around them. Stay in tune to people’s emotions and well-being. The more you know and understand your staff, the better you’ll be able to motivate, teach, and reward them.
    6. Train others. Remember that leaders often come from unexpected places. To be successful yourself, you need to have leaders below you who can make an impact, too.
    7. Be intelligently aggressive. There is a time and place for going after strategic goals, but do it in a way that is deliberate, well-planned, and purposeful.
    8. Stay defensive. Show them that you’ve bought into your mission and you’re committed to it – and them. There’s nothing worse than a leader who doesn’t follow his own motto or doesn’t pull his own weight.
    9. Adapt to your environment. You can practice solid leadership skills anywhere, at any time; all you have to do is tailor your approach to fit the situation.
    10. Escape the confines of your desk. It may seem silly, but leaders who aren’t out there engaging others and learning new things become sluggish and stagnant – words that no business ever wants to embody.

Leadership is all about taking people on a journey. The challenge is that most of the time, we are asking people to follow us to places we ourselves have never been.

Whether you are carving your path for the first time as an entrepreneur or you’ve run a multi-million-dollar company, leadership should be more about putting your employees on display than yourself. You can only get so far without the help – and ideas – of others. The more you show your team that you understand this, the more they’ll be willing to step up to facilitate your goals and dreams.

The Benefits of an SBA Certification

The Different SBA Certification

There are several programs offered by the Small Business Administration (SBA) that can be advantageous to your business – if you qualify. The programs center around socially and economically disadvantaged business owners, veterans, and Historically Underutilized Business Zones (aka, HUBZones). If your business can be certified in one of these areas, the benefits of SBA Certification can be significant when it comes to competing on government contracts.

There are five major SBA government contracting designations:

  1. Woman-Owned Small Business – Also known as WOSB, if your business is at least 51% owned by a woman who runs the business full-time, then you may qualify. Check other qualifications here. If you meet the requirements, you can self-certify your business through the SBA’s online dashboard.
  2. Small Disadvantaged Business – Called SDB, businesses who qualify for this certification can simply claim it; there is no application process or certification needed. Requirements include being owned and managed – at least 51% – by someone who is socially and economically disadvantaged.
    Socially disadvantaged individuals include Americans who have been categorized by their:
    • Gender;
    • Race;
    • Ethnicity;
    • Physical handicap; or
    • Long-term residence in a remote environment.Economically disadvantaged individuals must prove that their ability to compete has been hindered due to restricted access to capital and credit.

    To determine if your business is economically disadvantaged, the SBA will look at:
    • Asset values;
    • Income;
    • Net worth;
    • Retirement funds;
    • Tax payments;
    • Your spouse’s financial situation; and
    • Your race or ethnicity.

  3. 8(a) Business Development Program – The 8(a) program comes with many features, but the application process is somewhat intense. 8(a) offers SDBs assistance in the form of business planning, specialized training, marketing support, and executive development. It provides competitive advantages to SDBs when competing on government contracts – like being able to receive sole-source contracts.
    There are many requirements that go beyond the SDB designation for 8(a) status, like being able to prove you are a small business (size-wise) with the potential to succeed in the marketplace, so make sure that you take all the prerequisites into consideration.
  4. Service-Disabled Veteran-Owned Business – Another certification that enables sole-source contracts, the SBA calls its program the Service-Disabled Veteran-Owned Small Business Concern Program – or SDVOSBC. The key to eligibility in this program centers on receiving a Service-Disabled Veteran (SDV) status from the Department of Veterans Affairs or the Department of Defense.
  5. HUBZone – You can apply for a HUBZone designation online, but there are many registration requirements that need to be completed before you can even begin the application process.
    The most important qualifications for HUBZone status are:
    • At least 35% of your employees must live in a HUBZone
    • Your main office must be located within a HUBZone
    • Your business must meet small business size requirements as determined by the SBA

The Benefits of Certification

Although some benefits were mentioned briefly above, if you plan on doing business with the Federal government, certain SBA designations can allow you to receive sole-source contracts – which means that you do not have to compete against any other businesses. The 8(a) designation even allows you to form a joint venture to bid on contracts that are too large for your firm to handle.

When it comes to being part of the SDVOSBC program, those business owners are not only eligible for sole-source contracts, but they are also eligible for special contracts that can be set-aside for sole SDVOSBC competition.

Is the Process Worth It?

If you qualify for a designation and would like to work on Federal projects, then the simple answer is, “yes.” While getting certified as a SDVOSBC or 8(a) business can be time-consuming, it also offers your business a distinct competitive advantage in the Federal contractor marketplace. If you don’t foresee working with the government, then this process may not be worth your time. Consult with your local SBA office to see what is right for you and your business.

Note here about what Conveyance Marketing Group is certified as – Conveyance Marketing Group is a Woman-Owned Small Business and is currently applying for HUBZone status.

2017 Marketing Plan

“Success is where preparation and opportunity meet.” – Bobby Unser

As 2017 approaches, it’s time to review your marketing plan and look ahead at new strategies for the New Year. Marketing is more challenging today than ever; audiences are not only easily distracted, but they are unpredictable – with information, technology, and devices at their fingertips that impact their buying behaviors and decisions.
You cannot fly by the seat of your pants when it comes to marketing in this ever-changing, fast-paced world of digital media. Refreshing your marketing plan each year will ground you and give you the strategy and roadmap you’ll need to thrive in 2017.

Marketing Plan Must-Haves

Your marketing plan needs to do four crucial things:

  • Determine your position within the marketplace
    In order to properly align your branding efforts, it’s crucial to know how customers perceive your organization. Perception campaigns, surveys and focus groups are great ways to uncover this information.
  • Set measurable goals
    The best way to motivate your team is to set goals throughout the year that can be accomplished with some effort. You can figure out how to reach each goal by determining what needs to happen each week, month, and quarter for it to be realized.
  • Define why you are different than your competitors
    Do you have an elevator pitch? If you can’t differentiate your business from the competition, then how will your customers? You must be able to characterize why you stand out from other businesses.
  • Strategize how you will reach and communicate to your target audience
    We build avatars for each of our ideal client types and build marketing and customer care programs around attracting, converting and retaining them.

Tips for Executing a Great Plan

  • Determine what went well in 2016 – and what didn’t. Don’t repeat past mistakes.
  • Pay attention to metrics and your budget. Are your marketing dollars going towards attracting your pre-determined ideal customers?
  • Figure out how and where your customers buy. You need to make sure that you are meeting your audience on their terms.
    • How well do you know your audience? If you’ve never taken the time to create avatars of your customers, do it now.
  • Remember that content is king. You need to communicate with your audience in a voice and tone that they can relate to – and with quality information and offerings that they will appreciate.
  • Think about developing better relationships with your existing clients. The Lifetime Customer Value (LCV) is a number that predicts how much profit you will gain from a customer throughout their entire relationship with your company. Do you know your number? How can you make it better?
    • Remember: it’s less expensive from a monetary and time perspective to retain a customer than replace a customer.
  • Look into what groups influence your target audience. If you can tap into the right influencers, it will be easier to reach your audience.
  • Establish a calendar of upcoming events and milestones. What events require your action? What quarterly milestones can you track and celebrate?

By taking the time to evaluate 2016 and prepare for 2017, you’ll be setting yourself up for success in the New Year. A comprehensive marketing strategy and roadmap will lay out where you want to go, and how you’re going to get there.

If you want to kick-start your 2017, contact the experts at Conveyance today. We’d love to help you convey your message in the New Year.

Small Business Start Up Strategies – Spend Wisely

Dear Entrepreneur, Plan to Spend More Than You Think

Ninety percent of startups fail. It’s a fact. And the cold, hard truth is that they all usually fail because of the very same reason: lack of capital. When you are starting a business, it’s crucial to overestimate expenses. You need to have enough cash to open your doors, find customers, and then give them time to tell their friends how much they love you or your product. If you don’t have enough money to do that, then you aren’t ready to open your doors.

Cash is king.

The amount of capital that it takes to launch a successful business varies based on the type of business. Opening a retail store is different than opening a restaurant, and opening a restaurant is different than becoming an event planner. Regardless of your chosen industry, remember… cash is king. Without enough of it, you’ll never be able to get your business off the ground.

I came across an article recently in Inc.com that said, “Profit is a theory. Cash is a fact.” Those are wise words. While you should expect that your expenses will be much more than your highest estimates, you should also accept the fact that your income will probably be much less. Unfortunately, reality isn’t quite like A Field of Dreams. Opening your doors does not guarantee that customers will automatically show up.

Where should the money go?

Even if you pride yourself on being the best bargain hunter in the world, do all of your shopping on Black Friday, and have a coupon for literally everything, you have to break out your wallet for certain elements that will be essential to your business’ success. If you can’t afford to spend money on these items, your business will suffer – and you might become just another statistic.

Money needs to be invested in:

  1. A business plan – If you are patient enough to do this yourself, this is potentially one area where you can save a tiny bit of money. It requires a pretty significant time investment; hiring an outside party to complete a business plan for you may be well worth it. Your plan will delve into the specifics of your idea, identify your market, uncover hurdles, and help you create a roadmap for success.
  2. Your employees – Your team is going to be the face of your business – and your reputation – so pay for people that are going to represent you well. Most experts agree that a few high-quality employees that are paid well do more work than a handful of lower-paid employees.
  3. Marketing – If you need customers, then you need to market yourself. Everything from your website to your business card needs to promote an image of your company that says you are trustworthy and professional. A skilled marketing company will help you get to know your customers, support your branding efforts, perform market research, and assist you in developing trackable campaigns – so you will know what works, and what doesn’t.
  4. Technology – The one thing you will realize when you become an entrepreneur is that your time is valuable. Technology can save you time, so invest in what will make you and your business more efficient and productive.
  5. Accountants – If you don’t have a CFO, you should outsource this role. If you don’t feel like your company is large enough, then make sure you hire a competent accountant to handle your books. You need an expert to interpret numbers and even help you to identify pricing issues. When tax time rolls around, make sure you have an experienced tax professional file your taxes. They will know what deductions are right for your business, and they will also help you to avoid costly penalties.
  6. Lawyers – You may want to skimp here and go with some online service to file your LLC or generate a contract, but you’ll probably regret it. Find a local lawyer with knowledge of the legal system in your state. You want someone who has a lot of experience in contracts and common business disputes, and who will be on your side to protect you and your unique business offerings. A few extra dollars now can save you thousands down the road.
  7. Insurance – Insurance is often an afterthought for startups. They run to the closest insurance agent only when their landlord requests a copy of their policy. Insurance is critical and should be one of your first major expenses. It protects you and your business from theft, natural disasters, and even equipment shut-downs (depending on the policy). Identify an agent that specializes in commercial insurance, and then ask lots of questions. Insurance is another case where a few extra dollars a month can protect you from the unknown.

If you are planning on starting a business, keep in mind that it’s going to cost more than you think – and that’s fine. But, be prepared to spend money on things that will give you a solid base to grow upon. You shouldn’t pinch pennies when it comes to things like marketing or lawyers. Start with enough capital to do it the right way, and you won’t become part of that ninety percent.

7 Unusual Business Tips from Entrepreneurs Around the World

Entrepreneurism is thriving globally.

I am teaching a class on entrepreneurism as part of the Loudoun County Chamber of Commerce’s Young Entrepreneur Academy (YEA) initiative. Our classroom is full of bright and curious students ranging in age from 13-18. It is a diverse crowd but they are all budding entrepreneurs with big ideas.

Each week I look for interesting tidbits of information to share with them; I stumbled across this article on business.com and thought I’d share it with you as well as my budding student entrepreneurs.

Small and mid-sized businesses are playing a pivotal role in today’s global economy, contributing up to 50 percent to the GDP, providing employment for up to 60 percent of the workforce, and accounting for 30 percent of exports.

The robust nature of entrepreneurism is so great, it has the ability to disrupt existing industries and create entirely new ones – think iPhone, Uber and Airbnb. It’s no wonder people are resorting to self-employment. But business ownership is not without its challenges.

Here are seven tips for new entrepreneurs from successful business owners around the world.

    1. Find a Supportive Environment
      Around the world, countries are playing an active role in creating a supportive environment for entrepreneurs with policies designed to encourage small to mid-sized business growth. Business ownership can be difficult, but it’s a lot easier if you launch in a supportive environment, under the right conditions. There are five major tenants for creating this environment. It’s important to launch your business in a country whose policies include:
      – access to funding;
      – an entrepreneurial culture;
      – supportive regulatory and tax regimes;
      – an educational systems that accept and explore entrepreneurial mindsets;
      – a coordinated approach that link private, public and non-profit sector.
    2. Learn the Laws of Your Industry
      Considering the role entrepreneurship plays in stimulating economic growth, policymakers actively search for ways to create an integrated approach that brings together both government and industrial agencies. But it’s important to understand the laws and policies that govern your industry; you may need to hire an attorney to do it. From setting up your corporation to obtaining licenses and permits and hiring employees, it’s best to get your business on solid legal footing from the get-go, so you don’t run into issues later on.
    3. Learn to Be Flexible
      By necessity, entrepreneurs are highly adaptive people, who see new opportunities in a constantly changing landscape. While large businesses have enough of an inner-supportive structure to create a one-size-fits-all company, entrepreneurs find their common ground in developing trends and their ability to quickly adapt to changes in the marketplace.Don’t become so attached to your business ideas and strategies that you fail to adapt to changes in your industry. Consumers are changing rapidly, and if you fail to be flexible in your business approach, you may be left sorely behind.
    4. Understand How Millennials Are Changing the World
      The Millennials are rapidly changing the world, as well as shaping the future of businesses everywhere. With the oldest among them now entering their mid-thirties, this imposing group demands transparency, collaboration, a work-life balance, and the opportunity for growth with each position they fulfill.Highly dependent on Internet technology, the globally connected Millennials are the most likely to exchange information concerning new products and services, which creates huge opportunities for entrepreneurs to pay attention to what they’re saying. If you’re launching a new business or growing an existing one, it’s important to understand how Millennials will fit into your workforce, and in your target market.
    5. Don’t Ignore Your Web Presence
      For the vast majority of new businesses, the greatest opportunity for visibility is online. Social networking channels help entrepreneurs to stay in close contact with business associates, interact with customers or clients, announce special events or stimulate interest in new products and services. Internet-based technology also helps small businesses to exercise more control over brand development, marketing and customer engagement.
    6. Assess the Competition
      When you land feet first in new territory, it’s best to know something about the competition. Study the tactics of those who succeeded, and also those who failed, to make a good comparative analysis. Success leaves clues.Instead of paying attention to what your competitors are saying and doing, pay attention to what they’re not saying and doing. Finding the gap in their products, services and messaging can be your biggest opportunity to stand out.
    7. Perfect Your Pitch
      The same pitch you used to sell your company in one country may not work in another. Learn to adjust your pitch by observing the general business climate of your chosen target audience and the environment.For example, in many developing countries, it’s expected that you’ll give back something to the country that will create a better standard of living for the society. Your pitch should portray respect for the existing culture, appeal to the demographics involved and help create a sustainable future.

Source: Business.com, September 28, 2016 Article by Blair Nicole

Don’t Get Ubered – Have a Strategic Vision

Just like Google made its way into our lexicon as a verb, Uber is now doing the same thing.

Companies have a fear of being “Ubered” – or blindsided by a marketplace disruptor. There are ways you can prepare your business for something of this caliber, even though it may seem impossible. The two critical ways you can prepare for your Uber is to have a strategic vision and a roadmap for success.

What Does Getting Ubered Mean?

Uber disrupted the taxi industry. The definition of a disruptor is an innovation that changes the way we think, act, or go about our lives on a daily basis. Uber did just that; it completely altered the way we look for rides. In the past, you would hang around, hoping and praying that a taxi would randomly cross your path. Now, you press a button on your phone and a car arrives. There’s no waiting, no hassle, and no headache. The taxi industry never saw Uber coming, and now they are paying for it.

Strategic Vision

We can’t stress enough the importance of having a strategic vision for your company. Too many companies, especially small businesses, focus solely on the tactical aspects of their business when they should focus on where they aim to be and what they will be in the future.
Messaging is crucial to your company’s vision. If your vision is stale and a little too realistic, you won’t be able to inspire customers – or your employees. A vision needs to invoke a response in people, and it needs to always look towards the future.

Nordstrom’s “Commitment” is a great example of a vision that will never go out of style. It has a laser-like focus on what differentiates them in the marketplace and it lays out their desire to evolve as a company:
In store or online, wherever new opportunities arise, Nordstrom works relentlessly to give customers the most compelling shopping experience possible. The one constant: John W. Nordstrom’s founding philosophy: offer the customer the best possible service, selection, quality and value.

Roadmap for Success

Every business needs to have a roadmap posted where everyone can see it. If you don’t know where you want to go, then how will you ever get there?
Verne Harnish’s bestseller, Mastering the Rockefeller Habits, features best practices from the most profitable companies in the world. The Habits consist of three pillars that are fundamental to a prosperous roadmap: priorities, data, and rhythm.

  • Priorities – Every employee should know your quarterly and annual goals. Having everyone on the same page reinforces brand unity and enhances your chance of success.
  • Data – You must track how you’re doing and what the market is doing. If you can’t analyze your progress, you will never know how your business is really performing.
  • Rhythm – Organized, professional meetings on a consistent basis motivate employees and inspire accountability.

The only way to prepare for an Uber is to know where you are, how you are doing, and where you are going. With a solid, poignant vision, and a plan on how to get there, your company will be ready for whatever the marketplace throws at it. And when everyone stays focused, innovation and evolution comes naturally.

Don’t get caught without a plan; a reactive strategy could put you out of business. If you need help putting together and implementing your strategic vision or roadmap for success, contact Conveyance today. We’ll help you do your own disrupting.

Conveyance Marketing Group is a full service marketing and web development company. We love working with small businesses and entrepreneurs and watch how effective marketing strategies can make their business grow! Our web services include web design and web development, as well as content writing for web pages. Our marketing services include SEO, graphic design, logo design and much more. Contact us today for more information on how we can help you!

Convey It – Raising Capital for Your Big Idea

Which Way is Your Way … Bank, Venture, Angel, Crowdfunding?

No matter if your a  small business, start up, non-profit, charitable cause, or social activist … YOU NEED MONEY!  Now the question is how to get it?  There are so many ways conventional and non-conventional to raise funds these days, which is why  we’ve put together a few great articles and blogs on this very topic.  Hopefully they will get you on your way to successfully financing your great idea.

How to get your business funded
Contrary to popular belief, business plans do not generate business financing. True, there are many kinds of financing options that require a business plan, but nobody invests in a business plan.  Investors need a business plan as a document that communicates ideas and information, but they invest in a company, in a product, and in people.http://articles.bplans.com/how-to-get-your-business-funded/

When should a start up raise capital
When a startup should raise capital is the subject of much debate, and rarely will two individuals give the same answer. Why? Because each company’s circumstances are different, and the “right” answer is a function of many different factors. In general, the answer is as simple, and as complicated, as “when you’re ready.” Are you ready, read on!

How to use Social Media for Crowd Funding campaign
Are you launching a crowdfunding campaign?  Want to use social media to promote it? To reach your goals, you’ll need to use social media before, during and after your campaign. In this article you’ll discover how to use social media to achieve crowdfunding success. Read More.

11 tips how to raise money from strangers
Social media is changing more than the way we market and communicate… It’s changing the way we raise capital. Crowdfunding websites are popping up that connect entrepreneurs with investors, producers with patrons, and causes with contributors. Here are some tips to help you master crowdfunding.

26 TOP Crowdfunding sites by niche:Crowdfunding for Non-Profits, Charitable Causes, and Social Activists
The crowdfunding landscape has gotten pretty, well, crowded. It’s not just Kickstarter anymore —when entrepreneurs and artists want to take their projects to the masses, they’ve got dozens of platforms to choose from. How can you tell which one suits your project best? We’ve broken down the best crowdfunding sites by industry and project type, and collected crucial details from the fine print to help you decide.  Read More.

Here is a short list of the most popular group funding platforms

  • Kickstarter – funding for creative projects; primary users: artists, filmmakers, musicians, designers, writers, explorers, curators, illustrators, game designers.
  • Indiegogo – the world’s largest global funding platform.
  • Rocket Hub – designed for social media based fundraising; primary users: creatives.
  • Givezooks! – geared toward non-profits and provides them with tools to manage fundraising efforts.
  • Just Give – help people find charities that they would want to support.
  • Causes – fundraiser site which is fully integrated into Facebook.
  • Crowdrise – for personal fundraising, such as: non-profits, event fundraising, special occasion fundraising, team projects.
  • Network for Good – one of the more established charitable donation sites.

We are happy to help you prepare for financing; we help entrepreneurs and start ups with business plan creation, pitch books and presentations, and crowdfunding campaign design and management.

The Only Three Lines that Matter in Email Marketing

Although email marketing is not as sexy or hip as social media is to get your message across to your audience, if this marketing tool is not in your tool box you have eliminated a critical component to overall marketing strategy. With open rates of less than 20 percent for most e-newsletters or announcements, some would say it is not worth the time to develop content, images and a catchy theme, but the team at Conveyance disagrees. Instead of concentrating heavily on riveting content, there are only three lines that matter in increasing your open rate. After all, an unread email is an extinct email.

Did you know that 65 percent of all emails are first opened on a mobile device, according to the US Consumer Device Preference Report? Are you optimizing your email blasts to be seen and hopefully opened on a mobile device? If not, this could be why you have been marked as spam and worse, sent to the trash folder without a second thought.

Most if not all mobile devices show the first three lines of an email by default. Go ahead; check your phone. You will see the subject line, the first line of content and the from line. These three lines will make or break your email but are usually the ones given the least amount of thought.

Statistics from Retention Science show that for your subject line, there should be between six to 10 words. With this limited space, you have to edit yourself like you would on Twitter. The subject line should contain Prevalent Words. Incorporate current movies, songs, events or books into the subject line to increase your open rate. Make sure you use expressive words to instantly connect with your audience. Make sure they know the benefit to opening this email. Finally, make it personal. Use fun punctuation, slang terms, and always use their recipient’s first name.

Last but certainly not least, send your email from a person. Not a company. Or a brand. People want to connect with a person not support@yourcompany.com. The experts at Retention Science sate that 35 percent of people open emails based on the subject line only. Take the time to give these three lines careful thought to ensure your audience actually can get to the riveting content contained inside or you have just wasted your time and theirs.

 

Being a Good Neighbor

Corporate giving is something that is really important to my generation and those coming up after me. It says a lot about the company you work for if they not only encourage their employees to give back also organize company-wide volunteering. This sends a message that your company is being a good neighbor and creates bonds, new friendships and teamwork within the employees.

Did you know that 71 percent of employees felt more positive about their company as a result of their corporate giving programs and volunteering opportunities according to an LBG Associates Survey?

Approximately 90 percent of HR professionals state that volunteering and giving back locally is an effective way to develop future leaders of your company and increase team problem solving.

So what does being a good neighbor mean to you?

For Conveyance it isn’t just writing a check to a local nonprofit. If you are truly going to be a good neighbor, besides a monetary donation, invest time in the organization or groups that you are passionate about. Learn what they do, how they do and what their REAL needs are.  Do they need help with Operations? Marketing? Distribution? Accounting?

Operations, marketing, distribution and accounting are areas sometimes run by volunteers that may or may not have a lot of experience in their assigned arena. If you are the number one accountant in the area (either according to you or with actual awards of validation that SAY you are number one), donating time to help the nonprofit get their books in order may be of greater service than just writing the check.

What does this have to do with marketing? Nothing much. Corporate giving can attract great talent and loyal employees, increase visibility in your area, connect with other volunteers over a common charitable platform, and improve a company’s reputation and image.

At Conveyance we have selected three nonprofits to donate marketing services to for 2015. For this New Year, we have selected Mobile Hope Loudoun, Ashburn Volunteer Fire and Rescue Department and Stillbrave Childhood Cancer Foundation. We look forward to working with these organizations to achieve their goals by providing targeted marketing for fundraising, mission message and volunteer engagement.

Would you like to be a good neighbor too and help these wonderful organization?

Contact Conveyance to be part of giving back with us! cdobson@conveyancemarketinggroup.com

 

 

Cloud Surfing: A New Way to Think About Risk, Innovation, Scale, and Success

Northern Virginia is known as “Innovation Central” due to its mix of technology, business, universities, research, and green initiatives. Innovation surrounds you … do you know about and use the Cloud? The Cloud is not a new concept but so many business, especially small businesses, are not taking advantage of the full value of the Cloud.

With Cloud services, small businesses in Northern Virginia can reap the benefits of not having to deploy physical infrastructure like file and e-mail servers, storage and backup solutions, and brick-and-mortar software and application purchases. The primary benefit to businesses of any size is the “anytime, anywhere” ability for business collaboration among owners, employees, partners, and customers.

I just finished the book, Cloud Surfing by Tom Koulopoulos. It presents a very concise explanation of how the hyperconnectivity of the Cloud will influence how people work, play, learn, innovate and socialize now and in the future. I believe it is an invaluable resource for all businesses, I am recommending it to all of my clients.

In the book, Koulopoulos addresses

  • How to optimize your company’s use of the Cloud
  • How the Cloud will affect how people live, work, learn, create, and play
  • How to exploit the opportunities in the Cloud, today and in the future

Koulopoulos defines the Cloud as the first megatrend of the twenty-first century, one that will shape the way we will address virtually every challenge we face for at least the next 100 years. It is where we will all live, work, and play in the coming decades. It’s where your kids are when they dive into online play. It’s where you meet and make friends in social networks. It’s where companies go to find the next big idea. It’s where political campaigns are won and lost. It is the social and economic network that will soon connect and define more of the world than any other political, social, or economic organization.

If you are uncertain as to how to integrate Cloud services in your business operations, Cloud Surfing will explain how to access the full value of the Cloud.

Conveyance has presented to Northern Virginia small businesses, a robust presentation on the Top Cloud Services for Small Business, we have it posted in LinkedIn.