Conveyance Marketing Group | DC-metro Marketing Firm
A well-designed, brand-consistent, and logical pitch deck could turn into the best investment you’ll ever make in your business. Presentations are a crucial part of the business development process. Whether you run a company or want to establish one, you can use a pitch deck to sell your services, seek venture capital funding, or ask an […]
The image your brand broadcasts to the public must be consistent with your corporate goals, target demographic, and overall marketing strategy. Believe it or not, brand unity is getting harder and harder to achieve. The days of employees working at one location, during the same hours, are far behind us. In today’s work environment, businesses […]
Trade shows are an excellent way to market your business. Why trade shows? Audience – There may be no better way to reach your target audience than at a trade show. Your customer base comes to you; they are tailored to bring in a specific set of people. Impact – Trade shows allow you to […]
Know What’s Working and What’s Not by Conducting a Perception Campaign At Conveyance Marketing Group, one of the many services that we offer clients is Perception Campaigns. During a Perception Campaign, we delve into the wins and losses of a business to find out two very important things – what works well and what doesn’t. Every […]
“Either write something worth reading or do something worth writing.” Benjamin Franklin knew the importance of words. In marketing, words are influential and valuable; they should convey who your business is by promoting your brand. And just like all other branding efforts, your words need to show consistency, differentiation, and customer focus to be effective. […]
Finding your voice, knowing your strengths, and outlining your goals are all crucial to brand development and knowing who you are as a business. We live in a world of judgement: it’s human nature. We size up every business we come across and decide whether or not we like it – all within a matter […]
Showing your audience why your product is better and how it fits into their lives takes a lot of skill. Selling a product is challenging and presents unique hurdles. Consumers seek reviews and referrals, align themselves with certain brands, and are price-conscious. With all these things to consider, marketers are becoming increasingly innovative with their […]
Be imaginative. Be expressive. Be original Creative imagery is alive and well in today’s marketing campaigns. It is simply imagery – the ability to form mental images from things or events – that is imaginative, expressive, and original. It’s truly amazing what some companies come up with to brand, package, and market themselves. Every business […]