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Gen Z Marketing Strategy

Who’s Your Target Market, Part 4 of 4: Marketing to Gen Z

Marketing to Gen Z In our last post, we covered the Millennial generation and its love for all things digital. If you missed it, go back and have a read. It begins by talking about why defining and analyzing your target market is so important when it comes to developing a messaging platform and strategy. […]

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Marketing Strategy Millennials

Who’s Your Target Market, Part 3 of 4: Marketing to Millennials

Marketing to Millennials We’ve been working on a four-part series about target markets recently. Knowing how your consumer thinks, feels, and behaves is crucial when you are developing a marketing strategy. You can’t just assume that everyone will want to purchase your product or service. The more you can tailor your message, in this case marketing […]

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Gen X Marketing Strategy

Who’s Your Target Market, Part 2 of 4: Marketing to Gen X

Marketing to Gen X In our last post, we talked about the generation with the most buying power in today’s marketplace, the Baby Boomers. It begins by talking about why defining and analyzing your target market is so important when it comes to developing a messaging platform and strategy. The more you know about your […]

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Baby Boomers Marketing Strategy

Who’s Your Target Market, Part 1 of 4: Marketing to Baby Boomers

Marketing to Baby Boomers In today’s highly competitive marketplace, it is essential to know your target audience. If you assume that everyone is a potential customer, you may as well flush your marketing dollars down the drain. You need to know the age, gender, economic profile, lifestyle, technological sophistication, and consumer behavior of your potential […]

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Marketing Strategy Website Design

Website Design Strategy: Above the Fold

Why Should Above the Fold Matter in Your Website Design Strategy There’s always a lot of back-and-forth between marketing companies in regards to the importance of having items – especially calls-to-action – above the fold when talking website design strategy. While the debate will never cease on the call-to-action front, there’s no denying that what goes […]

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Marketing Strategy Technology Marketing

Turning Tech Talk into Business Value – Marketing Tech

Marketing Tech … Does Your Marketing Company Speak Geek? At Conveyance, many of our clients are technology-centric and serve as disruptors within their markets. From start-ups with innovative hardware or software solutions to established consulting companies looking to define a new niche, we’ve seen it all. When many of our clients come to us, they […]

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Marketing Strategy Uncategorized

Marketing Strategy 101: What is Your Competition Doing?

Is your competition beating you? While it’s crucial to keep moving forward in business, searching for the next “big thing,” it’s also important to look back at what your competition is doing; this is basic marketing strategy. Too many companies fail to utilize the free intelligence from their competitors. What is working for them? What isn’t? You […]

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Marketing Strategy Marketing Tactics Small Business Strategy

2017 Marketing Plan

“Success is where preparation and opportunity meet.” – Bobby Unser As 2017 approaches, it’s time to review your marketing plan and look ahead at new strategies for the New Year. Marketing is more challenging today than ever; audiences are not only easily distracted, but they are unpredictable – with information, technology, and devices at their […]