Let’s face it; the social media landscape can be overwhelming and sometimes downright confusing even for the most seasoned veterans to navigate. Formats change, new features are added, and sites like Pinterest seem to appear from nowhere and rapidly rise to prominence. Don’t Just Roll the Dice When it Comes to Social Media To stay […]
Category: Marketing Strategy
Trying to sell your business’s products online? Search Engine Watch profiled the 10 best shopping engines that will allow your business to expand its reach and get your products to consumers. Here are their picks in best comparison shopping engines, based on traffic, revenue, conversion rate, return on spend, average cost-per-click (CPC), quality of merchant […]
There are more than 955 million Facebook users, and it could hurt you to not be one of them. Facebook has become an essential part of everyday life for nearly one billion users worldwide, and for employers it is now considered standard practice to screen a potential’s candidate’s online profile before extending an invitation to […]
The site Popularise.com is bringing the concept of crowdsourcing to the world of real-estate. Created by brothers Ben and Dan Miller, whose father Herbert S. Miller developed several well-known DC area properties including Gallery Place, Georgetown Park and Washington Harbour, the site lets users vote on what type of tenant an empty retail space should […]
What is Social Media? Social media is constantly evolving from one form of communication to the next. When lumped together, social media becomes a space where people can interact with one another through a seemingly endless amount of mediums and social media sites. Those interactions involve photos, videos, stories, music and more. Now companies, big […]
Search Engine Watch posted a great piece this week on the results of Pew Internet’s study on Twitter use that highlights valuable demographic information that businesses can use when developing their overall marketing strategy that incorporates Twitter. Some key findings include: Twitter attracts younger users Twitter usage correlates with use of mobile devices Urban/Suburban residents use Twitter […]
I came across this today when doing some research for a client – on a wholly different topic mind you, but this just caught my eye and I had to read on. Wal-Mart, either you love them or hate them but you cannot deny that Sam Walton was a marketing genius. I found these […]
Most people use LinkedIn to simply connect with friends, colleagues, or former coworkers. If this is all you do with LinkedIn, there’s a chance that you’re not taking full advantage of the network’s lead-generating potential. LinkedIn is an amazing lead generation tool, you just have to know how to maximize it’s potential … Nurture Your […]