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Branding Content Marketing Marketing Strategy

10 Ways to Distribute Your Content and Extend Your Brand

Most of us learned to share in kindergarten, maybe earlier if we had siblings. Who knew the art of sharing would become even more important when we became adults? We’ve heard it, we’ve read it, we’ve even said it: To create and maintain a successful online presence, you need to be friendly and helpful—and you […]

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Client Relations Marketing Strategy

Hello This is Peggy What is Problem Please?

Is customer service dead? The Discover Card commercials with the bearded, Ukranian and very male credit-card customer-service representative named Peggy, certainly speaks to our times. These Discover Card commercials focus on customer service, or more specifically, the lack thereof at some of the financial institutions in the US. But, sadly this is a situation that […]

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Marketing Strategy Social Media Marketing

How to Fight Back Against Facebook Malicious Spammers and Hackers

I am republishing this story written by a fellow marketer, Rebecca Ryan because it is important information for anyone venturing into Social Media and especially Facebook. Cyber scammers, spammers and malicious hackers have devious ways to spread their mal-ware and infect global computer users via mass emails containing the latest news or tweets with dubious […]

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Branding Marketing Strategy

At a Crossroads with Your Business? Rebranding May Be the Answer…

Rebranding is one of the single most important decisions a company can make. It can provide the boost needed to grab a larger market share. There is a lot that goes into a brand makeover; it all starts with a strong strategy. When formulating your strategy remember the song “Make New Friends, But Keep the […]

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Blogging Branding Marketing Strategy Social Media Marketing

Social Media Marketing Prerequisites

This is a superb article written by Lee Traupel of Linked Media Group where he explains everything you need to know  to optimise your site for social media marketing. Word of advice, don’t attempt this if you do not have the know-how. Rather make the investment and work with people that have the capability and […]

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Blogging Content Marketing Marketing Strategy Social Media Marketing

Developing a Content Strategy to Engage Your Facebook Followers

Expanding your number of “likes” on Facebook requires a content strategy that suits your community and is in sync with your social media roadmap and overall communications strategy. While Facebook is more personal and immediate than other communication mediums—and requires daily attention—it is an ideal way to augment your overall strategy. Here are a few […]

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Branding Marketing Strategy

Branding That’s Always You-er Than You!

Today you are you! That’s is truer than true! There is no one alive who is you-er than you! ~ Dr. Seuss Why am I quoting Dr. Seuss? It’s not just because it’s his birthday month, it’s because this rhyme is about brand … maybe not his intended meaning, but that’s what I hear! Branding […]

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Branding Client Relations Marketing Strategy

How Do You Want to be Perceived by Clients and Prospects?

At this time of the year, I often reflect on the year past – what worked for the business, where are improvements needed, what can we leverage and build upon for the next year? One thing I do every January is revisiting my positioning statement. Positioning statements state how you want the world to see […]