Most of us learned to share in kindergarten, maybe earlier if we had siblings. Who knew the art of sharing would become even more important when we became adults? We’ve heard it, we’ve read it, we’ve even said it: To create and maintain a successful online presence, you need to be friendly and helpful—and you […]
Category: Marketing Strategy
Is customer service dead? The Discover Card commercials with the bearded, Ukranian and very male credit-card customer-service representative named Peggy, certainly speaks to our times. These Discover Card commercials focus on customer service, or more specifically, the lack thereof at some of the financial institutions in the US. But, sadly this is a situation that […]
I am republishing this story written by a fellow marketer, Rebecca Ryan because it is important information for anyone venturing into Social Media and especially Facebook. Cyber scammers, spammers and malicious hackers have devious ways to spread their mal-ware and infect global computer users via mass emails containing the latest news or tweets with dubious […]
Rebranding is one of the single most important decisions a company can make. It can provide the boost needed to grab a larger market share. There is a lot that goes into a brand makeover; it all starts with a strong strategy. When formulating your strategy remember the song “Make New Friends, But Keep the […]
This is a superb article written by Lee Traupel of Linked Media Group where he explains everything you need to know  to optimise your site for social media marketing. Word of advice, don’t attempt this if you do not have the know-how. Rather make the investment and work with people that have the capability and […]
Expanding your number of “likes” on Facebook requires a content strategy that suits your community and is in sync with your social media roadmap and overall communications strategy. While Facebook is more personal and immediate than other communication mediums—and requires daily attention—it is an ideal way to augment your overall strategy. Here are a few […]
Today you are you! That’s is truer than true! There is no one alive who is you-er than you! ~ Dr. Seuss Why am I quoting Dr. Seuss? It’s not just because it’s his birthday month, it’s because this rhyme is about brand … maybe not his intended meaning, but that’s what I hear! Branding […]
At this time of the year, I often reflect on the year past – what worked for the business, where are improvements needed, what can we leverage and build upon for the next year? One thing I do every January is revisiting my positioning statement. Positioning statements state how you want the world to see […]