What is Social Media?

Social media is constantly evolving from one form of communication to the next. When lumped together, social media becomes a space where people can interact with one another through a seemingly endless amount of mediums and social media sites. Those interactions involve photos, videos, stories, music and more. Now companies, big or small, have found ways to use social media to “put a face” on their brand and build relationships with potential and current customers.

While there are a number of start-up social media sites that emerge every day, Facebook, Twitter and YouTube remain at the top due to their enormous fan base.

Why do I need Social Media?

Having a presence on various social media sites has multiple benefits. Here are a few:

  • Obtaining Feedback: Interacting with customers allows for honest conversation and is a great way to obtain feedback about your company. This allows you to correct and avoid future problems with your service or product and understand what is currently working.
  • SEO (Search Engine Optimization): Having a presence on social media websites is becoming more valuable to search engines such as Google, Yahoo and Bing. However, driving a vast amount of traffic to your social media channels is necessary in order to see the results.
  • Showcase Your Products & Services: The ability to use photos or videos for your product or service can be invaluable if used correctly. Social media timelines and streams are being built around the ability to share these forms of media because their ability to engage users.
  • Reach Your Target Audience: Sites like Twitter and Facebook allow companies to get their message out quickly. Announcing sales, new products and urgent news has become common practice in the social media realm amongst businesses with a solid following.

Creating a strong social media presence has become as essential as creating a website. Engaging your customers and creating a valuable experience for them will legitimize your brand as well as create a sense of trust and rapport.

A conversation is happening right now. Let Fulcrum Marketing Group help make that conversation about your brand.

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