Marketing Strategy Pay Per Click Advertising Social Media Marketing Website Design

Why a .3% Click-Through Rate for a Banner Ad Is Perfectly Acceptable

I have seen this blog by Michelle Eichhorn of Apologia Educational Ministries, reposted several times this week. So between me thinking the information here is really worthwhile to share and all of my marketing peers thinking it is worthy to share … here it is! Back in 2007, Ford ran a banner ad that was […]

Pay Per Click Advertising SEO Social Media Marketing Website Design

Blueprint to Creating Landing Pages that Boost Conversion

If you are launching a product or service, or spending money on PPC or ad campaigns, don’t waste money and lose potential customers with a lackluster, generic landing page. Getting prospects and customers to take another action after they click on an ad or a link is the main objective. Post-click marketing to turn clicks […]