>The Social Media Examiner has distilled five ways businesses have hit the ground running on Facebook Timeline. You can use these examples to help make your Facebook Timeline richer for storytelling and more actionable for sales. Here are five tips based on the success stories of these heavy-hitters and Timeline movers-and-shakers: Note your interesting milestones. […]
Author: Kristine
I have been using “Pinterest” since I was 13 years old … inside the door of my middle school locker. I had photos of my BFFs (though that acronym was not yet invented), the gang of Breakfast Club, a John Havlicek trading card (now you know how old I am), a Rolling Stones ad, and […]
The Importance of Free
When Kantar Media asked over 2,500 people what encouraged them to purchase more products online, the top two responses had something in common: the word “free.” “More than three out of four shoppers cited ‘free shipping’ as the factor that would get them to purchase, and the second most common was ‘free returns,’” writes Roger […]
If you are a Facebook brand page administrator, you are probably well aware that Facebook will be switching all business pages to the new Timeline feature on March 30th- whether you like it or not. The new brand pages are a complete overhaul from the previous versions, and like all Facebook redesigns, there are pros, […]
Yes, I know my headline has a grammatical error … but when it comes to digital media tactics, rather than putting your money where your mouth is, you want to to go where the eyes are. According to the ANA’s (Association of National Advertisers) 2012 Digital and Social Media Survey, use of social media (i.e. […]
Choosing the right colors for your website is essential to portraying your message or product. Each person has his or her favorite colors, but, the way those colors are interpreted can vary from culture to culture. When choosing colors, ask yourself these questions: Who is your target audience? What are you selling? What are the […]
This past week we’ve gotten a crash course on vital SEO-lingo, learned the power of online video viral marketing, and rode Facebook’s IPO hype-wave as it came crashing back down. SEO 101 A lot of businesses know they should be optimizing their websites as part of their comprehensive marketing strategy; however, some might not be […]
The site Popularise.com is bringing the concept of crowdsourcing to the world of real-estate. Created by brothers Ben and Dan Miller, whose father Herbert S. Miller developed several well-known DC area properties including Gallery Place, Georgetown Park and Washington Harbour, the site lets users vote on what type of tenant an empty retail space should […]