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Marketing Tactics

Testimonials and Your Business

Testimonials are the most important tool in your arsenal to market your business. Testimonials add validity to your business – and to your products or services – by speaking to your audience in an unbiased, empathetic way. If you’ve never considered using them, it’s time to recognize their powerful potential. Why Do Testimonials Work? It’s […]

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Marketing Strategy Marketing Tactics Small Business Strategy

2017 Marketing Plan

“Success is where preparation and opportunity meet.” – Bobby Unser As 2017 approaches, it’s time to review your marketing plan and look ahead at new strategies for the New Year. Marketing is more challenging today than ever; audiences are not only easily distracted, but they are unpredictable – with information, technology, and devices at their […]

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Branding Marketing Strategy Marketing Tactics Website Design

The Importance of Brand Unity in Your Multichannel Marketing Plan

The image your brand broadcasts to the public must be consistent with your corporate goals, target demographic, and overall marketing strategy. Believe it or not, brand unity is getting harder and harder to achieve. The days of employees working at one location, during the same hours, are far behind us. In today’s work environment, businesses […]

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Branding Marketing Strategy Marketing Tactics Website Design

Product Marketing: Creative Ways to Sell

Showing your audience why your product is better and how it fits into their lives takes a lot of skill. Selling a product is challenging and presents unique hurdles. Consumers seek reviews and referrals, align themselves with certain brands, and are price-conscious. With all these things to consider, marketers are becoming increasingly innovative with their […]

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Marketing Strategy Marketing Tactics Social Media Marketing

Convey It – Prepping for the Holidays

The Holiday Season is Upon Us … We know… it feels like we are being a little premature.  But the truth is the Holiday season is upon us and as a business owner, or Social Media strategist it’s time to start formulating your marketing and social media plan of attack. If you’re not already on […]

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Branding Marketing Tactics Social Media Marketing

Pivot: You-Based Business; Using Twitter in Your Job Search; Facebook Marketplace Ads Getting a Makeover

Conveying this week’s most interesting marketing tactics, trends and techniques … our top three picks: How to Develop a You-Based Business; How to Use Twitter when Searching for a New Job; What’s New about Facebook Marketplace Ads? Creating a You-Based Business Have you ever wanted to go into business for yourself? This article by Steve […]

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Marketing Tactics Social Media Marketing

Five Ways to Use Facebook Timeline for Business

>The Social Media Examiner has distilled five ways businesses have hit the ground running on Facebook Timeline. You can use these examples to help make your Facebook Timeline richer for storytelling and more actionable for sales. Here are five tips based on the success stories of these heavy-hitters and Timeline movers-and-shakers: Note your interesting milestones. […]

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Marketing Tactics Social Media Marketing

Get “On-Board” … Pinterest is the #3 Social Media Site

I have been using “Pinterest” since I was 13 years old … inside the door of my middle school locker. I had photos of my BFFs (though that acronym was not yet invented), the gang of Breakfast Club, a John Havlicek trading card (now you know how old I am), a Rolling Stones ad, and […]