What is Social Media? Social media is constantly evolving from one form of communication to the next. When lumped together, social media becomes a space where people can interact with one another through a seemingly endless amount of mediums and social media sites. Those interactions involve photos, videos, stories, music and more. Now companies, big […]
Author: Kristine
Search Engine Watch posted a great piece this week on the results of Pew Internet’s study on Twitter use that highlights valuable demographic information that businesses can use when developing their overall marketing strategy that incorporates Twitter. Some key findings include: Twitter attracts younger users Twitter usage correlates with use of mobile devices Urban/Suburban residents use Twitter […]
I came across this today when doing some research for a client – on a wholly different topic mind you, but this just caught my eye and I had to read on. Wal-Mart, either you love them or hate them but you cannot deny that Sam Walton was a marketing genius. I found these […]
I was blown away by the precision with which the Fox News Google Debate was run on September 22, 2011. This debate to me was the ultimate in conversational marketing. Fox News and Google utilizing a wide variety of social media assets to engage the audience before, during and after the debate … isn’t this […]
Most people use LinkedIn to simply connect with friends, colleagues, or former coworkers. If this is all you do with LinkedIn, there’s a chance that you’re not taking full advantage of the network’s lead-generating potential. LinkedIn is an amazing lead generation tool, you just have to know how to maximize it’s potential … Nurture Your […]
Social media sites are exploding with users. As a savvy businessperson, you can focus your efforts and concentrate on creating interactions that will help turn the social media noise into solid relationships. For a business without a lot of time or large marketing budget, social media is a great place for a targeted interaction to […]
The key to success with social media is to outline a strategy that considers the amount of time you can realistically dedicate each day to your online marketing efforts. Plan Ahead Map out a weekly schedule that outlines the specific days and times you will spend on social media. Figure out what’s realistic and what […]
Most of us learned to share in kindergarten, maybe earlier if we had siblings. Who knew the art of sharing would become even more important when we became adults? We’ve heard it, we’ve read it, we’ve even said it: To create and maintain a successful online presence, you need to be friendly and helpful—and you […]