The key to success with social media is to outline a strategy that considers the amount of time you can realistically dedicate each day to your online marketing efforts.
Plan Ahead
- Map out a weekly schedule that outlines the specific days and times you will spend on social media.
- Figure out what’s realistic and what makes sense for your company and go from there.
Use Time-Saving Tools
- Take advantage of the various social media tools that are designed specifically to save you time. For example:
- TweetDeck, HootSuite, Seesmic that allow you to send updates to several social networking assets at one time
- Cotweet, that allows you to schedule posts in advance and updates even if your not online
Make sure your ROI Expectations are Reasonable
- Rather than expecting to see a surge in sales, you should hope to see people interacting with your brand.
- The goal of social media marketing is to create a network of meaningful relationships – it’s not a numbers game.
Be visible and engage in conversations and over time, these activities will give you credibility; which in turn leads to building your brand and your sales.