Yes, I know my headline has a grammatical error … but when it comes to digital media tactics, rather than putting your money where your mouth is, you want to to go where the eyes are.
According to the ANA’s (Association of National Advertisers) 2012 Digital and Social Media Survey, use of social media (i.e. Facebook, Twitter, LinkedIn) and mobile marketing has steadied over the past year, but the use of viral online video (i.e. YouTube) is growing steadily.
- Viral online video (i.e. YouTube) had the sharpest increase of all media platforms: 80% using the channel in 2012, compared with 64% just one year earlier.
- Social media use (i.e. Facebook, Twitter) has remained nearly flat, up slightly to 90% in 2012, from 89% in 2011.
- Mobile marketing use is also holding steady, now at 74%, compared with 75% in 2011.