Marketing Metrics SEO Social Media Marketing Website Design

5 Tips for Improving Your Social Media ROI

Almost 90% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains elusive to many companies. It’s true that it’s difficult to put a number on a “like” or “comment” or this thing we call engagement. And yet, engagement is the name of the game for […]

Branding Marketing Metrics SEO Social Media Marketing

A Lesson in SEO

This past week we’ve gotten a crash course on vital SEO-lingo, learned the power of online video viral marketing, and rode Facebook’s IPO hype-wave as it came crashing back down. SEO 101 A lot of businesses know they should be optimizing their websites as part of their comprehensive marketing strategy; however, some might not be […]

Branding Marketing Metrics Social Media Marketing

Creating Social Media Policies and Guidelines for Your Organization

Networks like Twitter and Facebook bring up many issues for organizations related to confidentiality, privacy policies, reduced productivity and the blur between personal and professional usage. This is why creating Social Media Policies and Guidelines for your organization is so important. Your social media strategy should be a “line item” in your overall marketing strategy. […]

Client Relations Marketing Metrics Website Development

Knowing Your Customer is so Important

Knowing your customer is so important … that sounds like a no-brainer right? Well, I have run into so many businesses that just don’t take this to heart – both large and small companies! While you may have thousands of names and contact information to keep track of, your clients only has one – YOURS! […]