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Blogging Marketing Strategy SEO Social Media Marketing

Success in Social Media

Let’s face it; the social media landscape can be overwhelming and sometimes downright confusing even for the most seasoned veterans to navigate. Formats change, new features are added, and sites like Pinterest seem to appear from nowhere and rapidly rise to prominence. Don’t Just Roll the Dice When it Comes to Social Media To stay […]

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Mobile Marketing Social Media Marketing

Facebook Sponsored Stories: New Ads, New Benefits

Yesterday I met with an old friend who owns his own small business. His target is primarily high school and college students and for years he has done his best to stay up on the latest trends and social media sites to get in front of his market. He is a heavy, heavy Facebook advertiser. […]

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Blogging Branding Client Relations Social Media Marketing

Facebook Moms

While Pinterest might be the new kid on the block in terms of marketing potential, it’s still no match for the power of a “Facebook Mom.” Moms lead the pack when comes to liking brands on Facebook, according to a recent survey by Burst Media. Fifty eight percent of moms follow or like brands on […]

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Marketing Strategy Social Media Marketing

Not on Facebook? You Might be crazy…

There are more than 955 million Facebook users, and it could hurt you to not be one of them. Facebook has become an essential part of everyday life for nearly one billion users worldwide, and for employers it is now considered standard practice to screen a potential’s candidate’s online profile before extending an invitation to […]

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Branding Social Media Marketing

Social Media at the Olympics

With the 2012 Olympics set to officially kick-off on Friday, July 27th, fans will be able to get in on the action by following all of their favorite athletes and events online by using social media to stay up-to-date. If you find after checking your team’s Facebook fan page that they only brought home the […]

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Mobile Marketing Social Media Marketing

New Premium Facebook Ads Available

In what was probably the most overhyped IPO of all time, Facebook stock continues totumble after opening up to big numbers. Many shareholders and analysts point to problems in Facebook’s advertising department, which is also the main revenue stream of the company raking in $3.15 billion in 2011 (Mashable). Facebook has now offered small and […]

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SEO Social Media Marketing

Google Places Pages Are Now +Local Pages

Google’s been busy this year. After the Penguin algorithm update in April, at the end of May Google began transitioning existing Google Places listings to new Google+ pages. Places has been effectively abandoned in favor of the more interactive and socially-based Google+ format, a move that caught many business owners off-guard. We’re approaching six weeks […]

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Mobile Marketing Social Media Marketing

Is Your Company Mobile Ready?

New Social Media Marketing Opportunities in Mobile Earlier this week at WWDC (World Wide Developer Conference), Apple announced the latest version of its iPhone, iPad, and iPod operating system, iOS 6. With Apple constantly rolling out new features and updates, the newest releases of its iOS platforms typically bring major overhauls and game-changing innovation, and […]