I was blown away by the precision with which the Fox News Google Debate was run on September 22, 2011. This debate to me was the ultimate in conversational marketing. Fox News and Google utilizing a wide variety of social media assets to engage the audience before, during and after the debate … isn’t this […]
Category: Social Media Marketing
Most people use LinkedIn to simply connect with friends, colleagues, or former coworkers. If this is all you do with LinkedIn, there’s a chance that you’re not taking full advantage of the network’s lead-generating potential. LinkedIn is an amazing lead generation tool, you just have to know how to maximize it’s potential … Nurture Your […]
Social media sites are exploding with users. As a savvy businessperson, you can focus your efforts and concentrate on creating interactions that will help turn the social media noise into solid relationships. For a business without a lot of time or large marketing budget, social media is a great place for a targeted interaction to […]
The key to success with social media is to outline a strategy that considers the amount of time you can realistically dedicate each day to your online marketing efforts. Plan Ahead Map out a weekly schedule that outlines the specific days and times you will spend on social media. Figure out what’s realistic and what […]
Networks like Twitter and Facebook bring up many issues for organizations related to confidentiality, privacy policies, reduced productivity and the blur between personal and professional usage. This is why creating Social Media Policies and Guidelines for your organization is so important. Your social media strategy should be a “line item†in your overall marketing strategy. […]
I am republishing this story written by a fellow marketer, Rebecca Ryan because it is important information for anyone venturing into Social Media and especially Facebook. Cyber scammers, spammers and malicious hackers have devious ways to spread their mal-ware and infect global computer users via mass emails containing the latest news or tweets with dubious […]
This is a superb article written by Lee Traupel of Linked Media Group where he explains everything you need to know  to optimise your site for social media marketing. Word of advice, don’t attempt this if you do not have the know-how. Rather make the investment and work with people that have the capability and […]
Expanding your number of “likes” on Facebook requires a content strategy that suits your community and is in sync with your social media roadmap and overall communications strategy. While Facebook is more personal and immediate than other communication mediums—and requires daily attention—it is an ideal way to augment your overall strategy. Here are a few […]