While Pinterest might be the new kid on the block in terms of marketing potential, it’s still no match for the power of a “Facebook Mom.”

Moms lead the pack when comes to liking brands on Facebook, according to a recent survey by Burst Media. Fifty eight percent of moms follow or like brands on social media sites.

Burst interviewed 1,453 U.S. adults aged 18 or older and found that 76.3 percent of respondents visit social media sites such as Facebook, Twitter, LinkedIn and Foursquare, with women being more active than men. Forty nine percent of female respondents visit social media sites at least a few times each day, versus only 34 percent of men.

The survey showed …

• Moms are the group of consumers most likely to follow their favorite brands on social media.
• Two out of three readers learn about brands via likes from blogs, with moms and 18-34-year-olds particularly influenced by brand mentions.
• Sixty-six percent of blog readers answered that a promotion by a blogger influences their purchase decisions online
• More than 49 percent of “moms” are loyal to brands online and occasionally like or follow a brand on social media sites.
• The most common reason people gave for liking their favorite brands online was, To show support for it.
• One in four are likely to follow a brand because of a socially enabled online ad

Many opportunities via online advertisers and blogging exist for small business marketers to inject social vehicles into their efforts to drive user engagement. At Conveyance Marketing Group, we can help you interject social media into your overall marketing strategy.