Categories
Social Media Marketing

Handling Negative Comments

Social media tools such as Facebook, YouTube, Twitter and LinkedIn are used to promote business and build brand. Many also rely on online tools such as Yelp and Angies List for third party endorsements. These leave us EXPOSED! Whether bad-mouthing a product via Twitter or leaving a scathing review on Yelp, unhappy customers or mischievous […]

Categories
Social Media Marketing Website Design

Undeniable Benefits of Social Media

Social Media is a Worthy Investment Social media is cheaper than most other marketing methods Many businesses thrive while using social media, all without spending much money at all. Only a few promotional techniques yield a higher return on investment (ROI). Most of the costs of using social media involve design and implementation. The most […]

Categories
SEO Small Business Strategy Social Media Marketing Website Design

Cloud Surfing: A New Way to Think About Risk, Innovation, Scale, and Success

Northern Virginia is known as “Innovation Central” due to its mix of technology, business, universities, research, and green initiatives. Innovation surrounds you … do you know about and use the Cloud? The Cloud is not a new concept but so many business, especially small businesses, are not taking advantage of the full value of the […]

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Social Media Marketing

Happy Birthday Twitter!

Today, March 21, 2013, Twitter turns 7! I’ve been flying with them for more than six years. To celebrate its birthday, Twitter has posted a short video showcasing the Company’s history … from co-founder Jack Dorsey’s first tweet, to its status as one of the world’s largest social networks. In seven years, Twitter has gained […]

Categories
Client Relations Social Media Marketing

Pivot: Consumers Trust Friends for Brand Recommendations; Three Things NOT To Do on LinkedIn; Paper Isn’t Dead: Print Catalogs Trump Social Networks

Conveying this week’s most interesting marketing tactics, trends and techniques & our top three picks: Consumers Trust Friends for Brand Recommendations; What Not to do on Your LinkedIn Profile; & Print Catalogs Trump Social Networks in Both Online and In-store Purchasing. Report: 70% of Consumers Trust Brand Recommendations From Friends A recent Forrester Research report […]

Categories
Branding Marketing Tactics Social Media Marketing

Pivot: You-Based Business; Using Twitter in Your Job Search; Facebook Marketplace Ads Getting a Makeover

Conveying this week’s most interesting marketing tactics, trends and techniques … our top three picks: How to Develop a You-Based Business; How to Use Twitter when Searching for a New Job; What’s New about Facebook Marketplace Ads? Creating a You-Based Business Have you ever wanted to go into business for yourself? This article by Steve […]

Categories
Pay Per Click Advertising SEO Social Media Marketing Website Design

Blueprint to Creating Landing Pages that Boost Conversion

If you are launching a product or service, or spending money on PPC or ad campaigns, don’t waste money and lose potential customers with a lackluster, generic landing page. Getting prospects and customers to take another action after they click on an ad or a link is the main objective. Post-click marketing to turn clicks […]

Categories
Marketing Strategy Social Media Marketing

Facebook Fan-gating is an Effective Marketing Strategy for Small Businesses

Just because Facebook landing pages no longer exist, it doesn’t mean fan-gating is a thing of the past. Fan-gating is still an extremely effective tool that can be used to increase Fan Page Likes. If you are new to the term, let me explain… A fan-gate allows you to display different contents to fans and […]