Categories
Marketing Strategy Social Media Marketing

Facebook Fan-gating is an Effective Marketing Strategy for Small Businesses

Just because Facebook landing pages no longer exist, it doesn’t mean fan-gating is a thing of the past. Fan-gating is still an extremely effective tool that can be used to increase Fan Page Likes. If you are new to the term, let me explain… A fan-gate allows you to display different contents to fans and […]

Categories
Blogging Marketing Strategy SEO Social Media Marketing

Success in Social Media

Let’s face it; the social media landscape can be overwhelming and sometimes downright confusing even for the most seasoned veterans to navigate. Formats change, new features are added, and sites like Pinterest seem to appear from nowhere and rapidly rise to prominence. Don’t Just Roll the Dice When it Comes to Social Media To stay […]

Categories
Marketing Strategy Mobile Marketing Small Business Strategy

It’s Cyber Monday … Let’s Talk Shopping Engines

Trying to sell your business’s products online? Search Engine Watch profiled the 10 best shopping engines that will allow your business to expand its reach and get your products to consumers. Here are their picks in best comparison shopping engines, based on traffic, revenue, conversion rate, return on spend, average cost-per-click (CPC), quality of merchant […]

Categories
Content Marketing SEO

Link Building Strategies

Links are important. They are the SEO fuel for your website that help increase traffic and ROI for your business. If you are feeling a little lost on how your business can improve its link building strategies, one of my favorite reads, Search Engine Watch outlined 131 techniques that will get your business’s SEO engine running. […]

Categories
Mobile Marketing Social Media Marketing

Facebook Sponsored Stories: New Ads, New Benefits

Yesterday I met with an old friend who owns his own small business. His target is primarily high school and college students and for years he has done his best to stay up on the latest trends and social media sites to get in front of his market. He is a heavy, heavy Facebook advertiser. […]

Categories
Blogging Branding Client Relations Social Media Marketing

Facebook Moms

While Pinterest might be the new kid on the block in terms of marketing potential, it’s still no match for the power of a “Facebook Mom.” Moms lead the pack when comes to liking brands on Facebook, according to a recent survey by Burst Media. Fifty eight percent of moms follow or like brands on […]

Categories
Marketing Strategy Social Media Marketing

Not on Facebook? You Might be crazy…

There are more than 955 million Facebook users, and it could hurt you to not be one of them. Facebook has become an essential part of everyday life for nearly one billion users worldwide, and for employers it is now considered standard practice to screen a potential’s candidate’s online profile before extending an invitation to […]

Categories
Branding SEO Website Design Website Development

Is a Custom Designed WordPress Website for You?

WordPress is a powerful blogging platform as well as a widely-used content management system (CMS). Chances are that a majority of your favorite news websites use WordPress to provide their readers with rich content. Content publishers such as People, eBay, Mashable, and even CNN use WordPress. But as a small or medium size business, you […]