Categories
Client Relations

The Importance of Free

When Kantar Media asked over 2,500 people what encouraged them to purchase more products online, the top two responses had something in common: the word “free.” “More than three out of four shoppers cited ‘free shipping’ as the factor that would get them to purchase, and the second most common was ‘free returns,’” writes Roger […]

Categories
Branding Social Media Marketing

Getting Your Facebook Brand Page Ready for “Timeline”

If you are a Facebook brand page administrator, you are probably well aware that Facebook will be switching all business pages to the new Timeline feature on March 30th- whether you like it or not. The new brand pages are a complete overhaul from the previous versions, and like all Facebook redesigns, there are pros, […]

Categories
Mobile Marketing Social Media Marketing

“Put your Money Where Your Eyes Is”

Yes, I know my headline has a grammatical error … but when it comes to digital media tactics, rather than putting your money where your mouth is, you want to to go where the eyes are. According to the ANA’s (Association of National Advertisers) 2012 Digital and Social Media Survey, use of social media (i.e. […]

Categories
Design Small Business Strategy Website Design

Choosing Colors for Your Website

Choosing the right colors for your website is essential to portraying your message or product. Each person has his or her favorite colors, but, the way those colors are interpreted can vary from culture to culture. When choosing colors, ask yourself these questions: Who is your target audience? What are you selling? What are the […]