WordPress is a powerful blogging platform as well as a widely-used content management system (CMS). Chances are that a majority of your favorite news websites use WordPress to provide their readers with rich content. Content publishers such as People, eBay, Mashable, and even CNN use WordPress. But as a small or medium size business, you may be wondering if a custom WordPress website is the right choice for you.
Why Choose a Custom WordPress Website?
Don’t let the list of big business using WordPress scare you off. Managing the content on a WordPress hosted website is an incredibly user-friendly process. Sure, there a lot of bells and whistles that can be added to the front end of a website, but writing and editing can be done quickly and with little-to-no previous experience. This is one of the reasons so many businesses and individuals choose WordPress websites.
Last year TechCrunch, another WordPress website, stated that WordPress powers 14.7% of the top million websites in the world. Also that 22 out of every 100 new active domains in the United States are using WordPress.
WordPress isn’t just a great blogging tool. Often a business will have a WordPress website and will choose not to use the blogging features. A WordPress website is fully customizable and can be used to sell products, showcase a service, used for events, etc. This way businesses can have a powerful, high-functioning website that is visible to the public, but are still able to use the simple backend to manage and update their content.
WordPress Websites are the Best for SEO
If you’ve ever wondered why your competitor’s website is outranking yours in a Google search, it’s because they are currently doing a better job with their Search Engine Optimization (SEO). SEO services are extremely valuable, and there are certain websites that handle SEO better than others.
Earlier today, Mashable posted an article detailing which websites are appearing higher in Google searches and WordPress was one of the sites they recommended using. And just how important are SEO services for your business website? The article says that 94% of people only look at the first page of Google search results. If you aren’t appearing high in Google searches, your business is not seeing the website traffic that it should be.
Using a custom WordPress website for your business is an excellent choice; a choice made by some of the biggest companies in the world as well as small and medium sized businesses.