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Branding Design Marketing Strategy

Branding with Creative Imagery

Be imaginative. Be expressive. Be original Creative imagery is alive and well in today’s marketing campaigns. It is simply imagery – the ability to form mental images from things or events – that is imaginative, expressive, and original. It’s truly amazing what some companies come up with to brand, package, and market themselves. Every business […]

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Marketing Strategy Social Media Marketing Website Design

Instagram for Business: What You Need to Know

New changes are going to make Instagram an even bigger social media player There’s no doubt that Instagram is putting its own stamp on social media marketing for businesses. They have more than 200,000 active advertisers and tout that half of their users follow at least one business user. With those statistics in hand, Instagram […]

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Branding Design Marketing Strategy Website Design

Tips for Refreshing Your Logo

Logos need occasional updating. We recently had a client, Ami Byers of Byers Wallpaper & Painting, come to us for a logo refresh. Conveyance designed her original logo six years ago, and she felt that it was time to do a little updating. It was a great reminder that logos do in fact have a […]

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Marketing Strategy SEO Website Design

Voice Search Optimization

“Siri, who let the dogs out?” “OK Google, how do I get home?” “Alexa, what is the meaning of life?” There’s no doubt that search engines set the rules when it comes to your website and your content marketing. As a business, you constantly have to keep up with search engine trends as it impacts […]

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Marketing Strategy User Experience (UX)

Target Market Analysis – Know Your Generation

Baby Boomers • GenXers • Millennials • DIY When you are trying to market to new clients, it’s important to meet your target audience on their own terms. If you don’t approach your clients and prospects in a way that they can appreciate and digest, then you won’t be getting through to them at all. […]

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Branding Marketing Strategy Social Media Marketing

10 Tips to Create the Perfect LinkedIn Profile

The best way to network and connect with other businesses is through LinkedIn. With more than 100 million users in the US, LinkedIn boasts that approximately 75 percent of its user base is employed by large companies – those having more than 1,000 employees. LinkedIn also finds itself with more members in the 30-64 age range than its social media […]

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Branding Marketing Strategy Social Media Marketing Website Design

Convey It: Instagram, Use it for Your Business!

Instagram is a critically important in branding your business If you’re reading this post, you’ve already realized one fundamental fact: Instagram is a critically important social network. As one of the most effective brand-building tools available today, this photo-sharing app is increasingly important for every kind of business. Instagram is now a hub where regular […]

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Branding Marketing Strategy User Experience (UX)

Web Branding: The Benefits of Top-Level Domains

Be one-step ahead of your competition when the new domain names catch on Within the past two years, ICANN (the Internet Corporation for Assigned Names and Numbers) has released more than 1,000 Top-Level Domains – TLDs for short. A TLD is simply a little word or set of letters that comes after the “dot” in your […]