Instagram is a critically important in branding your business

If you’re reading this post, you’ve already realized one fundamental fact: Instagram is a critically important social network. As one of the most effective brand-building tools available today, this photo-sharing app is increasingly important for every kind of business.

Instagram is now a hub where regular people find (and judge) the visual identity of a business. Without a strong Instagram presence, companies risk being ignored or forgotten, especially among the next generation of consumers. Among American teens and twenty-somethings, Instagram is actually considered the single most important social network.

For some, Instagram may not be the most advantageous platform. And if you only have time to manage a couple social media sites, you may not be able to justify adding another one. And that’s ok. Instagram may not be for you right now. But, we still recommend you read this post and consider the benefits of using this site. It may be something you want to join in the future.

5 Ways to Win on Instagram in 2016

Instagram allows brands the opportunity to tell a story and ultimately share their products, services, and culture with the world. A lot of the time, we’ll see companies making the mistake of using Instagram like they would another social platform, given its unique and visually-captivating nature, there are certain guidelines and best practices that make it unlike the other social platforms. To make sure your Instagram strategy is optimized for success, consider these 5 strategies.

10 Companies Winning at Instagram Advertising

Instagramers are unhappy with the addition of ads, why you may ask? Because advertisers are treating these platforms much like a regular banner or side bar ads, with text and promotions. Instagram isn’t the space to disrupt, it’s the space to blend in and share beautiful things to entice users organically rather then forcefully (which leads to pushing them away). These 10 brands are getting it right … learn from the winners.

13 Apps for Marketing Your Business on Instagram

Instagram marketing has come a long way from when users just took a photo in the app and added a filter. Now, there are entire apps dedicated to editing Instagram photos. To help you sort through all the apps you need to make your business look amazing on social media, here is a quick list.

How and Why to Use Instagram for Your Business

Instagram makes a strong case, if you’re interested in raw numbers and unique appeal. Instagram has 200 million active users and provides a huge asset for visual content, which we all know is driving social like none other. It’s among the top 10 most popular smartphone apps with growth nearly doubling that of every other social platform. Here are the hard numbers.

How to Find the Perfect # on Instagram

When it comes down to crafting the perfect caption to go with your photos, you may find yourself glossing over one of the most important aspects of Instagram: the hashtag. Finding the perfect hashtag can seem overwhelming, but Instagram actually makes it very easy to find the best ones for your posts.

Conveyance Marketing Group is a marketing and web development company with a passion for delivering strategic, sustainable and affordable marketing and web solutions to start-ups and small businesses. Our service offerings include video, Search Engine Optimization (SEO), inbound marketing, graphic design, logo design, advertising and web design. Our creativity is limitless, let us help accelerate the growth of your company! Contact us today for more information on how we can help you.