Consult an SEO expert before doing anything drastic to your website. Website changes can drastically alter your search engine optimization (SEO). When your site is altered significantly, search engines can get confused because each development platform or content management system (CMS) uses slightly different source code (or nomenclature). When you adjust how pages are named, you […]
Author: Kristine
Raising Your Website from the Dead
We live in an age where technology is obsolete as soon as it lands on a store’s shelf. It isn’t just limited to cell phones and computers; your website is has a limited life. Marketers are constantly looking for ways to give their clients an edge in the digital world. If your website is three […]
Bring your website back to life with help from Search Engine Optimization (SEO) I’m sure you’ve seen the meme that says the best place to hide a dead body is on the second page of Google search results. While it’s funny, it’s also true. Most research indicates that 95 percent of all search traffic comes […]
Every Color has Unique Tones and Meanings Color theory, which is made up of dozens of concepts and design applications, creates a structure for how we use and describe color. It plays a major role in the visual communication of your brand – every color has its unique tones and meanings. By carefully selecting your […]
Google AdWords is a highly popular way to advertise your business online. Google AdWords search and display ads are an effective way to augment your online marketing strategy, and since you only pay Google if someone clicks on the ad or calls you, it’s also very affordable. Like everything, though, AdWords has some quirks. The […]
Does your company have a clear vision statement and mission statement —and giving you the focus you need to succeed? Vision and Mission are important components of an organization’s strategic plan. However may find it difficult to delineate the difference between a vision statement and a mission statement and end up misusing them. Some struggle with […]
Just like Google made its way into our lexicon as a verb, Uber is now doing the same thing. Companies have a fear of being “Ubered” – or blindsided by a marketplace disruptor. There are ways you can prepare your business for something of this caliber, even though it may seem impossible. The two critical […]
The image your brand broadcasts to the public must be consistent with your corporate goals, target demographic, and overall marketing strategy. Believe it or not, brand unity is getting harder and harder to achieve. The days of employees working at one location, during the same hours, are far behind us. In today’s work environment, businesses […]