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Event Promotion Marketing Strategy Social Media Marketing Website Design

Event Promotion and Strategy Part 2: Customer Appreciation Events

Why hold a Customer Appreciation Event? Customer Appreciation Events are a fantastic way to retain business, impress new clients, and thank loyal customers. Just like other marketing events, a successful appreciation party requires smart planning and agile coordination. Your event should be a celebration of your business and its clientele. It’s not a time to […]

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Branding Event Promotion Marketing Strategy

Event Promotion and Strategy Part 1: Trade Shows

Trade shows are an excellent way to market your business. Why trade shows? Audience – There may be no better way to reach your target audience than at a trade show. Your customer base comes to you; they are tailored to bring in a specific set of people. Impact – Trade shows allow you to […]

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Marketing Strategy Print

Print … the New Luxury Item in Marketing

Print marketing is having its own sort of renaissance right now Within the past decade, the pull of the digital world made most marketers abandon print completely. So now, when you receive something that you can actually touch and feel, it’s pretty special. Postcards, flyers, and brochures have become luxury items just because they are […]

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Content Marketing SEO

Beating the SEO Plateau, Part 3: Analytics

Responding to SEO Analytics In our past two blogs, we have discussed how content and audience can help you get over the dreaded SEO Plateau. The third – and final thing you need – to push past the stagnation is analytics. Google Analytics, Yahoo Web Analytics, Compete, Crazy Egg, and other services offer a wide array […]

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Content Marketing SEO

Beating the SEO Plateau, Part 2: Audience

Augmenting your Audience In our last blog, we talked about how content is key to getting over the dreaded SEO Plateau. By personalizing it and distributing it in different ways, you will be able to reach a broader audience. It’s imperative to grow your audience continuously when it comes to beating that Plateau, which is […]

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Content Marketing SEO

Beating the SEO Plateau, Part 1: Content

Content is still king when it comes to beating the SEO plateau You’ve worked hard to get your website ranked well with your most relevant keywords, and you’ve started to see traffic from organic search results. All your hard work to increase your search engine optimization (SEO) has finally paid off. Then, abruptly, the organic […]

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Branding Website Design

Perception Campaign: How Do Your Customers and Prospects Really See You?

Know What’s Working and What’s Not by Conducting a Perception Campaign At Conveyance Marketing Group, one of the many services that we offer clients is Perception Campaigns. During a Perception Campaign, we delve into the wins and losses of a business to find out two very important things – what works well and what doesn’t. Every […]

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Blogging Branding SEO Website Design

Branding – Words Matter!

“Either write something worth reading or do something worth writing.” Benjamin Franklin knew the importance of words. In marketing, words are influential and valuable; they should convey who your business is by promoting your brand. And just like all other branding efforts, your words need to show consistency, differentiation, and customer focus to be effective. […]