2017 Instagram Marketing Trends You Need to Know

2017 Instagram Marketing Trends You Need to Know

Instagram is capturing and sharing the world’s moments … are you onboard?

When Mark Zuckerberg purchased Instagram in 2012, many people thought he was crazy. Now as we approach the five-year anniversary of that acquisition in April, Zuckerberg must be pretty amused. When he bought the fledgling company, it boasted approximately 30 million users. As we closed out 2016, it had hit over 500 million – and it’s still growing.

Instagram is a mecca for visual storytelling, it presents a prime opportunity to market yourself and your business. Just like any social media, it is changing rapidly to meet market demands. You have to stay on top of trends and have a solid strategy in place if you want to use it successfully.

2017 Instagram Trends to Watch

    1. Enhanced Business Tools
      In 2016, the Company unveiled new business tools to help business owners and marketers better manage their Instagram marketing efforts. The tools provided analytics on post engagement, company profiles, and a way to quickly turn a popular post into an advertisement. Instagram also recently allowed users to create (and manage) multiple accounts – making branding efforts much simpler if you need to market different lines of your business separately. In 2017, features dealing especially with analytics and ads will be brought online. The more you know, the better you can align your strategy to what resonates with your audience.
    2. Clickable Links
      Links have been a sore subject when it comes to Instagram. Traditionally, you would see “Link in bio!” written everywhere because links were only allowed in bios. Look for more link opportunities in 2017. Links are already appearing in Instagram Stories for verified users. Keep an eye out for links in photos – and hopefully unverified users – this year.
    3. Videos
      There’s no doubt that Zuckerberg loves video content. With the Boomerang app, businesses can create 1-second GIF-like videos that loop on the site. You can also upload videos of up to 60 seconds now, with more changes undoubtedly coming soon. Videos are an amazing way to promote your business. If you are considering one, think about doing one that is silent. Many social media users prefer videos with subtitles or text narration in lieu of voice-overs and music.
    4. Stories
      Some people believe that Instagram Stories is going to wipe out Snapchat in 2017. While that’s a long-shot, we think that it will definitely steal a large number of users. Instagram has added filters and stickers to Stories, enabled users to tag others in some situations, and allowed for photos and videos that disappear after 24 hours. Links within verified accounts can be seen by swiping “See more.” If you don’t take advantage of Stories, you’re missing out on one of Instagram’s most powerful features. Just make sure that you pick a theme and stick with it; consistency is key.
    5. Storefronts
      With Instagram testing out some branded product tags recently, we can only believe that shopping will get more and more user-friendly in the app. If they allow more product-tagging in 2017, users may never have to leave the website to buy your product with detailed product views and “Shop Now” buttons. Instagram is such a visual app that shopping is inevitable. Watch closely to see what new ways consumers can find your products in 2017.

With a little planning and a lot of watching, Instagram can become a powerful part of your social media arsenal in 2017. Track user engagement – not just likes – to see what works and what doesn’t. Set a visual theme for your business, take advantage of Stories, and be prepared to make some videos. This year is the year to engage your customers, and Instagram is giving you just the right platform to do it.

Marketing Strategy 101: What is Your Competition Doing?

Is your competition beating you?

While it’s crucial to keep moving forward in business, searching for the next “big thing,” it’s also important to look back at what your competition is doing; this is basic marketing strategy. Too many companies fail to utilize the free intelligence from their competitors. What is working for them? What isn’t? You can learn a lot from another business’ successes and failures – without having to invest a dollar of your own.

An excellent way to benchmark yourself is to objectively look at where your competitors are and how they are doing. You can’t just assume that they are doing better – or worse – than you are, based on what a former customer said or a disgruntled employee. Sit down and evaluate them. Here is a quick list of where to begin:

1. Website

  • Is it more polished than yours?
  • Does it have better functionality?
  • Does it rank above yours in Google, Yahoo and Bing?

2. Collateral

  • What types of content are they offering their customers?
  • How is the quality of that content?
  • How do their sales materials, like brochures and business cards, look in comparison to yours?
  • Do their sales pieces represent them well? What do you like and dislike about them?

3. Distribution Channel

  • If you and your competitors distribute your products, how is their network compared to yours?
  • Why is yours better, or worse?

4. Perception in the Marketplace

  • How do customers perceive your competitors?
  • How are you perceived?
  • Try being a “secret shopper.” What did you like about the buying experience? What did you dislike?
  • How is their pricing compared to yours?
  • How are their products or services compared to yours?

Do you need to take action to beat your competition?

After spending a little bit of time at your desk, there’s a good chance that you’ll have some significant insight into how your competitors are approaching your shared target audience. If they are beating you in sales and visibility, then it’s time to re-evaluate and strategically address the places where they are beating you.

  • Do you need a better website?
  • Do you need to change your advertising strategy?
  • Do you need to increase your branding efforts to alter the perception of your company in the marketplace
  • How can you differentiate yourself?
  • How can you let customers know that you do not share their weaknesses?

Are they really your competition?

Are you afraid of something that doesn’t even exist? Sometimes our perceptions cloud our judgment, so don’t be surprised if you realize that your arch nemesis isn’t really a competitor at all. You may think that another business does the same thing as you, but it may just be a perception issue – either on your part, or theirs – but hopefully not your target audience. Don’t be afraid to cross a business off your list that isn’t relevant; just make sure that you are the one conveying the right message to your audience.

Stay one step ahead.
Once you’ve compared apples to apples, you can correctly set your sights on where you want to be – and who you want to beat. Your customers want you to be more innovative and creative than the competition, so make sure that you are by keeping one eye on them at all times. Sign up for their newsletters, emails, and catalogs. Shop or dine at their establishments periodically. Your competitive advantage is right at your fingertips; all you need to do is uncover it.

Blogging and Content Marketing are not SEO

We’ll let you in on how Blogging, SEO and Content Marketing work together.

In our line of work, we see a lot of confusion when it comes to blogging, content marketing, and Search Engine Optimization (SEO). Writing a blog or placing the popular term “content marketing” on a proposal, sales collateral or website does not mean that you are conducting SEO.

Blogs = Tool

Blogs are simply words on a webpage. While they can contain some keywords that help direct organic search traffic, they are merely one method for carrying out an effective SEO strategy. Blogs by nature are more of a customer retention tool – they help to make your website sticky. Well written blogs make visitors stick around and come back for more … and if you are lucky they share it with friends.

Content Marketing = Strategy

Content marketing is a marketing strategy. It involves giving customers – or potential customers – valuable information in hopes that those customers will eventually buy from you. If your audience believes that you are the authority on a topic, research shows that they will reward you for it. Blogging is commonly used in content marketing. But, downloadable guides, case studies, infographics, videos, podcasts, and books are other content marketing vehicles.

SEO = Strategy

SEO is also a strategy. It consists of all the different techniques that you use to get your website ranked higher in search engine results pages (SERPs). Search engines like Google and Bing appreciate:

  • Keywords, especially long-tailed (thanks to the increasing popularity of voice searches)
  • Fresh, high-quality content
  • Links, both internal and external
  • Images and videos
  • Social media integration
  • Alt and meta descriptions

SEO is an art, yet it’s highly technical and analytical. Blogs and other content marketing techniques are used within SEO strategies to provide consistent, new, relevant content.

Here’s a great way to visualize it: think of SEO as a set of blueprints. If you are going to build something – say, great search engine rankings for your website – you need a plan. To carry out your plan, you need to use a variety of tools.

If you look inside a marketer’s toolbox, you’ll find a wide variety of tools. There might be print tools, website tools, and branding tools. Blogs are one important tool. Let’s say they are the screwdrivers in your toolbox. Content marketing is more like a multi-tool – like a Swiss Army knife. It has a screwdriver, a knife, scissors, and more in it, but without a master plan, it doesn’t do anything by just sitting in your toolbox.

Content Marketing and Blogs are Just Part of SEO

It’s wonderful to provide quality content to your customers. If you are going to spend time and money buying tools, why not actually build something? A powerful SEO strategy can bring your business visibility, which can lead to relationships, and ultimately sales.

If you need any assistance in creating blueprints for the future of your business, Conveyance can help. We not only have architects who are skilled at drawing up plans, but we have a team of “tool experts” ready to help you build something big in 2017. Give us a call today!

2017 Marketing Plan

“Success is where preparation and opportunity meet.” – Bobby Unser

As 2017 approaches, it’s time to review your marketing plan and look ahead at new strategies for the New Year. Marketing is more challenging today than ever; audiences are not only easily distracted, but they are unpredictable – with information, technology, and devices at their fingertips that impact their buying behaviors and decisions.
You cannot fly by the seat of your pants when it comes to marketing in this ever-changing, fast-paced world of digital media. Refreshing your marketing plan each year will ground you and give you the strategy and roadmap you’ll need to thrive in 2017.

Marketing Plan Must-Haves

Your marketing plan needs to do four crucial things:

  • Determine your position within the marketplace
    In order to properly align your branding efforts, it’s crucial to know how customers perceive your organization. Perception campaigns, surveys and focus groups are great ways to uncover this information.
  • Set measurable goals
    The best way to motivate your team is to set goals throughout the year that can be accomplished with some effort. You can figure out how to reach each goal by determining what needs to happen each week, month, and quarter for it to be realized.
  • Define why you are different than your competitors
    Do you have an elevator pitch? If you can’t differentiate your business from the competition, then how will your customers? You must be able to characterize why you stand out from other businesses.
  • Strategize how you will reach and communicate to your target audience
    We build avatars for each of our ideal client types and build marketing and customer care programs around attracting, converting and retaining them.

Tips for Executing a Great Plan

  • Determine what went well in 2016 – and what didn’t. Don’t repeat past mistakes.
  • Pay attention to metrics and your budget. Are your marketing dollars going towards attracting your pre-determined ideal customers?
  • Figure out how and where your customers buy. You need to make sure that you are meeting your audience on their terms.
    • How well do you know your audience? If you’ve never taken the time to create avatars of your customers, do it now.
  • Remember that content is king. You need to communicate with your audience in a voice and tone that they can relate to – and with quality information and offerings that they will appreciate.
  • Think about developing better relationships with your existing clients. The Lifetime Customer Value (LCV) is a number that predicts how much profit you will gain from a customer throughout their entire relationship with your company. Do you know your number? How can you make it better?
    • Remember: it’s less expensive from a monetary and time perspective to retain a customer than replace a customer.
  • Look into what groups influence your target audience. If you can tap into the right influencers, it will be easier to reach your audience.
  • Establish a calendar of upcoming events and milestones. What events require your action? What quarterly milestones can you track and celebrate?

By taking the time to evaluate 2016 and prepare for 2017, you’ll be setting yourself up for success in the New Year. A comprehensive marketing strategy and roadmap will lay out where you want to go, and how you’re going to get there.

If you want to kick-start your 2017, contact the experts at Conveyance today. We’d love to help you convey your message in the New Year.

Small Business Start Up Strategies – Spend Wisely

Dear Entrepreneur, Plan to Spend More Than You Think

Ninety percent of startups fail. It’s a fact. And the cold, hard truth is that they all usually fail because of the very same reason: lack of capital. When you are starting a business, it’s crucial to overestimate expenses. You need to have enough cash to open your doors, find customers, and then give them time to tell their friends how much they love you or your product. If you don’t have enough money to do that, then you aren’t ready to open your doors.

Cash is king.

The amount of capital that it takes to launch a successful business varies based on the type of business. Opening a retail store is different than opening a restaurant, and opening a restaurant is different than becoming an event planner. Regardless of your chosen industry, remember… cash is king. Without enough of it, you’ll never be able to get your business off the ground.

I came across an article recently in Inc.com that said, “Profit is a theory. Cash is a fact.” Those are wise words. While you should expect that your expenses will be much more than your highest estimates, you should also accept the fact that your income will probably be much less. Unfortunately, reality isn’t quite like A Field of Dreams. Opening your doors does not guarantee that customers will automatically show up.

Where should the money go?

Even if you pride yourself on being the best bargain hunter in the world, do all of your shopping on Black Friday, and have a coupon for literally everything, you have to break out your wallet for certain elements that will be essential to your business’ success. If you can’t afford to spend money on these items, your business will suffer – and you might become just another statistic.

Money needs to be invested in:

  1. A business plan – If you are patient enough to do this yourself, this is potentially one area where you can save a tiny bit of money. It requires a pretty significant time investment; hiring an outside party to complete a business plan for you may be well worth it. Your plan will delve into the specifics of your idea, identify your market, uncover hurdles, and help you create a roadmap for success.
  2. Your employees – Your team is going to be the face of your business – and your reputation – so pay for people that are going to represent you well. Most experts agree that a few high-quality employees that are paid well do more work than a handful of lower-paid employees.
  3. Marketing – If you need customers, then you need to market yourself. Everything from your website to your business card needs to promote an image of your company that says you are trustworthy and professional. A skilled marketing company will help you get to know your customers, support your branding efforts, perform market research, and assist you in developing trackable campaigns – so you will know what works, and what doesn’t.
  4. Technology – The one thing you will realize when you become an entrepreneur is that your time is valuable. Technology can save you time, so invest in what will make you and your business more efficient and productive.
  5. Accountants – If you don’t have a CFO, you should outsource this role. If you don’t feel like your company is large enough, then make sure you hire a competent accountant to handle your books. You need an expert to interpret numbers and even help you to identify pricing issues. When tax time rolls around, make sure you have an experienced tax professional file your taxes. They will know what deductions are right for your business, and they will also help you to avoid costly penalties.
  6. Lawyers – You may want to skimp here and go with some online service to file your LLC or generate a contract, but you’ll probably regret it. Find a local lawyer with knowledge of the legal system in your state. You want someone who has a lot of experience in contracts and common business disputes, and who will be on your side to protect you and your unique business offerings. A few extra dollars now can save you thousands down the road.
  7. Insurance – Insurance is often an afterthought for startups. They run to the closest insurance agent only when their landlord requests a copy of their policy. Insurance is critical and should be one of your first major expenses. It protects you and your business from theft, natural disasters, and even equipment shut-downs (depending on the policy). Identify an agent that specializes in commercial insurance, and then ask lots of questions. Insurance is another case where a few extra dollars a month can protect you from the unknown.

If you are planning on starting a business, keep in mind that it’s going to cost more than you think – and that’s fine. But, be prepared to spend money on things that will give you a solid base to grow upon. You shouldn’t pinch pennies when it comes to things like marketing or lawyers. Start with enough capital to do it the right way, and you won’t become part of that ninety percent.

7 Unusual Business Tips from Entrepreneurs Around the World

Entrepreneurism is thriving globally.

I am teaching a class on entrepreneurism as part of the Loudoun County Chamber of Commerce’s Young Entrepreneur Academy (YEA) initiative. Our classroom is full of bright and curious students ranging in age from 13-18. It is a diverse crowd but they are all budding entrepreneurs with big ideas.

Each week I look for interesting tidbits of information to share with them; I stumbled across this article on business.com and thought I’d share it with you as well as my budding student entrepreneurs.

Small and mid-sized businesses are playing a pivotal role in today’s global economy, contributing up to 50 percent to the GDP, providing employment for up to 60 percent of the workforce, and accounting for 30 percent of exports.

The robust nature of entrepreneurism is so great, it has the ability to disrupt existing industries and create entirely new ones – think iPhone, Uber and Airbnb. It’s no wonder people are resorting to self-employment. But business ownership is not without its challenges.

Here are seven tips for new entrepreneurs from successful business owners around the world.

    1. Find a Supportive Environment
      Around the world, countries are playing an active role in creating a supportive environment for entrepreneurs with policies designed to encourage small to mid-sized business growth. Business ownership can be difficult, but it’s a lot easier if you launch in a supportive environment, under the right conditions. There are five major tenants for creating this environment. It’s important to launch your business in a country whose policies include:
      – access to funding;
      – an entrepreneurial culture;
      – supportive regulatory and tax regimes;
      – an educational systems that accept and explore entrepreneurial mindsets;
      – a coordinated approach that link private, public and non-profit sector.
    2. Learn the Laws of Your Industry
      Considering the role entrepreneurship plays in stimulating economic growth, policymakers actively search for ways to create an integrated approach that brings together both government and industrial agencies. But it’s important to understand the laws and policies that govern your industry; you may need to hire an attorney to do it. From setting up your corporation to obtaining licenses and permits and hiring employees, it’s best to get your business on solid legal footing from the get-go, so you don’t run into issues later on.
    3. Learn to Be Flexible
      By necessity, entrepreneurs are highly adaptive people, who see new opportunities in a constantly changing landscape. While large businesses have enough of an inner-supportive structure to create a one-size-fits-all company, entrepreneurs find their common ground in developing trends and their ability to quickly adapt to changes in the marketplace.Don’t become so attached to your business ideas and strategies that you fail to adapt to changes in your industry. Consumers are changing rapidly, and if you fail to be flexible in your business approach, you may be left sorely behind.
    4. Understand How Millennials Are Changing the World
      The Millennials are rapidly changing the world, as well as shaping the future of businesses everywhere. With the oldest among them now entering their mid-thirties, this imposing group demands transparency, collaboration, a work-life balance, and the opportunity for growth with each position they fulfill.Highly dependent on Internet technology, the globally connected Millennials are the most likely to exchange information concerning new products and services, which creates huge opportunities for entrepreneurs to pay attention to what they’re saying. If you’re launching a new business or growing an existing one, it’s important to understand how Millennials will fit into your workforce, and in your target market.
    5. Don’t Ignore Your Web Presence
      For the vast majority of new businesses, the greatest opportunity for visibility is online. Social networking channels help entrepreneurs to stay in close contact with business associates, interact with customers or clients, announce special events or stimulate interest in new products and services. Internet-based technology also helps small businesses to exercise more control over brand development, marketing and customer engagement.
    6. Assess the Competition
      When you land feet first in new territory, it’s best to know something about the competition. Study the tactics of those who succeeded, and also those who failed, to make a good comparative analysis. Success leaves clues.Instead of paying attention to what your competitors are saying and doing, pay attention to what they’re not saying and doing. Finding the gap in their products, services and messaging can be your biggest opportunity to stand out.
    7. Perfect Your Pitch
      The same pitch you used to sell your company in one country may not work in another. Learn to adjust your pitch by observing the general business climate of your chosen target audience and the environment.For example, in many developing countries, it’s expected that you’ll give back something to the country that will create a better standard of living for the society. Your pitch should portray respect for the existing culture, appeal to the demographics involved and help create a sustainable future.

Source: Business.com, September 28, 2016 Article by Blair Nicole

Impact of Website Redesign on SEO

Consult an SEO expert before doing anything drastic to your website.

Website changes can drastically alter your search engine optimization (SEO). When your site is altered significantly, search engines can get confused because each development platform or content management system (CMS) uses slightly different source code (or nomenclature). When you adjust how pages are named, you can lose all the SEO history and equity you have put into those pages – essentially crippling your SEO and your ability to be found online – overnight.

The most common changes that can impact your site SEO are:

  • Shifting to a new domain name
  • Switching to a different CMS (Drupal, WordPress, Joomla, Expression Engine, etc.)
  • Changing development platforms (Wix, Squarespace, etc.)
  • Conducting a major redesign with all new content
  • Moving to a new web hosting company

If you’re going to change your website, you need an SEO plan.

Any significant site changes require a strategic SEO plan. The more elaborate your site, the more intricate the plan will need to be. You can’t just copy and paste content and expect everything to fall back into place. Moving to a new CMS, for example, is much like moving to a new office space. It seems pretty simple until you realize you need to cancel all your old utilities, set up new ones, pack, move, unpack, clean, and on and on. And no matter how much you prepare and plan, something unexpected is sure to pop up.

Before you go through a website transformation, consider how the change will impact these four areas

  1. SEO Ranking
    No one wants to throw their SEO investment down the drain. You need to know how you are going to save your on-page optimization efforts and notify search engines of your alterations.
  2. URLs
    One of the biggest problems when making adjustments is the impact it may have on your internal and external links. You will need to update your links in AdWords and within any referring sites. Internally, it’s good to use a crawler (either free or paid) to help you create a sitemap of current URLs (and those within any subdomains). Once you know what you have, you can generate a new sitemap that accounts for all your changes. This new map will be extremely helpful when you strategize the 301 redirects you will need to preserve all that valuable SEO site work.
  3. Custom Features
    Things don’t always work from one platform or CMS to the next. Any money you invested on custom features may be lost. If something can’t be salvaged, expect to dish out more dollars to have it reprogrammed.
  4. Responsiveness
    One CMS may be slower than another, or it may not be as mobile-friendly. Remember that search engines take your site’s responsiveness into account when establishing your ranking.

Talk to an expert.

Make sure that you consult an SEO expert before doing anything drastic to your site. With a proper migration plan in place, you can avoid losing years and years of SEO efforts. If you are contemplating some changes, contact us at Conveyance today. We can help you determine what changes are really necessary and then seamlessly guide you through them. We’ll turn that frightening situation into a reassuring, encouraging one.

Raising Your Website from the Dead

We live in an age where technology is obsolete as soon as it lands on a store’s shelf. It isn’t just limited to cell phones and computers; your website is has a limited life.

Marketers are constantly looking for ways to give their clients an edge in the digital world. If your website is three years old – or even three months old – it probably needs some sort of refresh.

Customers expect you to have a current, freshly-updated site at all times. If you don’t, you are missing the chance to give your business credibility – which is increasingly crucial in a world where it’s difficult to make yourself known amongst big-name box stores and franchises. If your site is slow, ugly, and outdated, you’re essentially digging your own grave.

To ensure your website is alive and well, you should be able to positively answer the following questions:

    • Is all the information on your website accurate?
    • Does the design look sharp, sophisticated, and fresh?
    • Is your content current and interesting?
    • Do web analytics tell you that people love your website?
    • Is your site responsive?
    • Do you have a call to action?
    • Have you featured links to your social media accounts?
    • Are all the links on your site still functional?
    • Do you have customer testimonials?
    • Is your site better than your competitors?

If you couldn’t answer every question with an enthusiastic “Yes!” then it’s time to renew your website.

Tips for Shaking Off the Cobwebs

    • Update, update, update! You should be constantly updating your site. When staff, inventory, or even business goals change, so should your website. Content also needs to be revised and renewed all the time. If it’s boring or stale, your customers will lose interest.
    • Make sure it’s visually compelling. Sometimes, all you need are some new photos and graphics to liven up your site. If your site came from a free design tool – and looks like it – you may need a little more redesign to get it to a place where it stands out in the marketplace (in a good way).
    • Ensure it’s working behind the scenes. Google is changing its algorithms all the time, directly impacting your SEO. Is your site optimized? If you pay for ads, why do certain ads have higher bounce rates? Why aren’t people hanging out on your site? Analytics can show you where you are weak so that you can effectively adjust your online strategy.
      Additionally, your site needs to be mobile-responsive. If it’s not, it is hurting your rank in Google. If you think that no one is looking for you on their phone, you’re wrong. Regardless of the business type, approximately half of all search is mobile.
    • Pay attention to details. Links need to work and social media needs to be easy to find (if you actually want followers). Do you have calls to action? If you don’t call your customers to act, they probably won’t. And it might sound overly simple, but even a few short testimonials or reviews can make your business seem trustworthy to potential clients.
    • Stay one step ahead of the competition. As long as your website looks better than theirs, you’re fine… for now.

If you need a little help rejuvenating your website, contact Conveyance today. We can be your not-so-mad scientist. Let us bring your website back to life before it’s too late.

Is Your Website a Dead Body? 10 Tips for Improving your SEO

Bring your website back to life with help from Search Engine Optimization (SEO)

I’m sure you’ve seen the meme that says the best place to hide a dead body is on the second page of Google search results. While it’s funny, it’s also true. Most research indicates that 95 percent of all search traffic comes from the first page. That number should amaze and scare you. If your site isn’t on page one, there’s a good chance that no one is finding you. Google has made you a ghost… you need SEO!

A little bit of search engine optimization (SEO) can go a long way towards boosting your organic search traffic. If you need to bring your website back to life, here are ten tips for improving your SEO:

  1. Put yourself in your customer’s shoes. This step is crucial because if you don’t understand your customer and where he or she is coming from, it’s going to affect the rest of your SEO efforts. You need to know who your target audience is, what they like, and how they search. Speak to them in a voice that they can relate to – and give them content they actually want.
  2. Consider your keywords. Google Keyword Planner is a quick and easy way to find the right keywords for your business. Place keywords in your page titles, sub-headers, alt tags, meta description tags, and URLs. For shorter content, keep specific keyword mentions to two to three times. If you have a page with more content, you can go up to four to six. Also remember that long-tail keywords are helpful because they are less competitive.
  3. Make content a priority. Google loves good content. You need to speak directly to your audience while being thorough and original. Figure out a way to produce new content for your site consistently – either through blogs or new pages. Answering frequently asked questions is a terrific way to build up solid content. Think outside the word-box, too; videos and graphics can draw customers in and encourage them to hang around. Great content will also lower your bounce rate, which Google tracks, too.
  4. Build up your links. Both internal and external links are fantastic for your site. Internal links are easy, but you probably need to develop a strategy for building up your external ones. You can reach out to business partners and bloggers, or contribute to sites that are relevant to your industry. You can even use software to track mentions of you on the internet, and then request a link every time someone talks about you. As you build up good links, make sure you do routine housekeeping to remove the ones that no longer work.
  5. Have a mobile-friendly, speedy site. Google really wants your website to be mobile-friendly, and it will reward you (in ranking) if it is. It also hates slow sites, so make sure your site functions well and doesn’t take too long to load.
  6. Amp up your social media game. Get followers on Twitter, Facebook, YouTube, Instagram, and other social media sites. Google pays attention to how active you are in these areas.
  7. Encourage customers to review you on Google. Everyone loves reviews, and Google is no exception.
  8. Utilize local listings. Make sure all of your locations have local listings on sites like Google, Facebook, and Yelp. Search engines are focusing more and more on local results, so make sure your presence is known.
  9. Stay on top of analytics. Google Analytics allows you to track conversions and geographic data, as well as referrers and bounce rates. By knowing where people are coming from, what they are doing, and how long they are lingering, you can make better decisions on where to focus your SEO time and energy.
  10. Stalk your competitors. I’m not saying that you physically need to follow them, but you should do some research to see where they are showing up in search engine results – and why. If you know their SEO strategies, you can adjust yours accordingly.

If your website has been declared “DOA” by Google, we can help. We personalize SEO strategies based on the needs of our clients and their industries. Give yourself new life by contacting Conveyance today.

Understanding the Basics of Color Theory

Every Color has Unique Tones and Meanings

Color theory, which is made up of dozens of concepts and design applications, creates a structure for how we use and describe color. It plays a major role in the visual communication of your brand – every color has its unique tones and meanings. By carefully selecting your colors, you can reinforce the overall message.

Understanding the facets of color theory will help us better appreciate the color that surrounds us in all of its different hues, saturations, tones, tints and application. The terms and principles illustrated in the infographic below are widely accepted and practiced in the art world and every day applications. Read on to learn about primary, secondary, and tertiary colors, combining color, describing color, and how printers produce color.

Understanding the basics of color theory, webdesign
Infographic by Quill

We want to thank our friends at Quill for offering this beautiful tutorial to our readers. To download a copy of this informational infographic, please click here. Don’t forget to visit them when you need office supplies!

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