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Content Marketing Gen Z

How Snackable Content is Going to Power Your Future User Experience

The User Experience (UX) Needs to Continually Evolve There’s no doubt that snackable content is the way of the future. According to a study by Microsoft in 2015, people now have an attention span of eight seconds – down from 12 seconds in 2000. Who knows how short attention spans will be five years from […]

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SEO Website Design Website Development

The Top Web Design Tips and Trends for 2017, Part 2

Web design features and functionality that meets the needs of your business operations and audience In our last blog, we talked about some of the basic web design trends of 2017. We discussed the User Experience (UX), video content, colors, layouts, and typography. If you missed it, check it out here ! To complete our […]

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User Experience (UX) Website Design Website Development

The Top Web Design Trends and Tips for 2017, Part 1

Not fads but the future of web design … Web design trends are constantly evolving. As we approach the midpoint of 2017, it’s time to see how things are shaping up for the rest of the year. Some trends have spilled over from 2016, while others are just now beginning to pick up steam. If […]

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Small Business Strategy

Leadership Tips for Small Businesses

Leadership is all about taking people on a journey. “Only the guy who isn’t rowing has time to rock the boat.” – Jean-Paul Sartre Many small business owners struggle with leadership. It’s not a one-size-fits-all function, which often makes it more difficult to grasp. Instead, it’s more of a work in progress; what works for […]

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Gen Z Marketing Strategy

Who’s Your Target Market, Part 4 of 4: Marketing to Gen Z

Marketing to Gen Z In our last post, we covered the Millennial generation and its love for all things digital. If you missed it, go back and have a read. It begins by talking about why defining and analyzing your target market is so important when it comes to developing a messaging platform and strategy. […]

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Marketing Strategy Millennials

Who’s Your Target Market, Part 3 of 4: Marketing to Millennials

Marketing to Millennials We’ve been working on a four-part series about target markets recently. Knowing how your consumer thinks, feels, and behaves is crucial when you are developing a marketing strategy. You can’t just assume that everyone will want to purchase your product or service. The more you can tailor your message, in this case marketing […]

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Gen X Marketing Strategy

Who’s Your Target Market, Part 2 of 4: Marketing to Gen X

Marketing to Gen X In our last post, we talked about the generation with the most buying power in today’s marketplace, the Baby Boomers. It begins by talking about why defining and analyzing your target market is so important when it comes to developing a messaging platform and strategy. The more you know about your […]

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Baby Boomers Marketing Strategy

Who’s Your Target Market, Part 1 of 4: Marketing to Baby Boomers

Marketing to Baby Boomers In today’s highly competitive marketplace, it is essential to know your target audience. If you assume that everyone is a potential customer, you may as well flush your marketing dollars down the drain. You need to know the age, gender, economic profile, lifestyle, technological sophistication, and consumer behavior of your potential […]