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Content Marketing Gen Z

How Snackable Content is Going to Power Your Future User Experience

The User Experience (UX) Needs to Continually Evolve There’s no doubt that snackable content is the way of the future. According to a study by Microsoft in 2015, people now have an attention span of eight seconds – down from 12 seconds in 2000. Who knows how short attention spans will be five years from […]

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Gen Z Marketing Strategy

Who’s Your Target Market, Part 4 of 4: Marketing to Gen Z

Marketing to Gen Z In our last post, we covered the Millennial generation and its love for all things digital. If you missed it, go back and have a read. It begins by talking about why defining and analyzing your target market is so important when it comes to developing a messaging platform and strategy. […]