The User Experience (UX) Needs to Continually Evolve There’s no doubt that snackable content is the way of the future. According to a study by Microsoft in 2015, people now have an attention span of eight seconds – down from 12 seconds in 2000. Who knows how short attention spans will be five years from […]
Category: Gen Z
Marketing to Gen Z In our last post, we covered the Millennial generation and its love for all things digital. If you missed it, go back and have a read. It begins by talking about why defining and analyzing your target market is so important when it comes to developing a messaging platform and strategy. […]