Baby Boomers Marketing Strategy

Who’s Your Target Market, Part 1 of 4: Marketing to Baby Boomers

Marketing to Baby Boomers In today’s highly competitive marketplace, it is essential to know your target audience. If you assume that everyone is a potential customer, you may as well flush your marketing dollars down the drain. You need to know the age, gender, economic profile, lifestyle, technological sophistication, and consumer behavior of your potential […]