An educated consumer is a better consumer. Content marketing is a hot term in the marketing world right now. Although it isn’t a new invention, it’s a new way of looking at marketing strategy as a whole. It’s the act of educating your target audience via valuable content: ebooks, infographics, blogs, survey results, video, podcasts. […]
Category: Website Design
Words are more strategic. Words are more effective. Words persuade. I came across a quote the other day that I haven’t seen in a while. It’s from Benjamin Franklin, one of our Founding Fathers and an indisputably brilliant man. He said, “Give me 26 lead soldiers and I will conquer the world.” The 26 “lead […]
Is your brand current? Does your business need a minor or massive makeover? Here are a few questions to help you decide if your brand is in need of a makeover … be honest with yourself. Are you seeing a drop in sales? Are you getting negative feedback about how your website works, looks, or […]
Typography strengthens your brand, creates interest, and highlights your message Content marketing is one of the primary ways of retaining customers, attracting new clients, and generating leads, sales, and profit for a company. While the content itself on a website is incredibly important, another crucial aspect of content marketing is typography. Typography isn’t often given […]
A cohesive website design is crucial to branding The needs of small businesses are no different than those of larger corporations. Small businesses need to establish their brands in the marketplace just as much as the big guys, if not more. When you are talking about choosing between Coca-Cola and Pepsi, that’s one thing. But […]
Marketing Plans Put the Pieces Together Your marketing plan is the written document that describes your communication and marketing efforts for the coming year; it includes a statement of the marketing situation, a discussion of target markets and company positioning and a description of the marketing mix you intend to use to reach your business […]
Here’s why is UX so important … User Experience (UX) is all the rage these days in the web world. Companies are hiring UX Designers to help them improve the way users interact with their sites, while maintaining User Interface (UI) Designers on staff, too. It all gets very confusing. Who does what? Why are […]
Don’t Go it Alone … You’ve finally jumped in headfirst into the entrepreneurial pool, and now you need a website. It’s natural to think that you can do it yourself (DIY). But … here are four things you should consider before starting a DIY website: Cost, Features, User Experience, and Support. Cost There are a […]