Conveyance Marketing Group | DC-metro Marketing Firm
I was going to write about why new websites can display very misleading bounce rates, but I realized I had never covered the Bounce Rate concept before, so I’ll stick to the basics today. If you already know the term, consider this post a refresher. A Bounce Rate is a very important metric for website […]
Northern Virginia is known as “Innovation Central” due to its mix of technology, business, universities, research, and green initiatives. Innovation surrounds you … do you know about and use the Cloud? The Cloud is not a new concept but so many business, especially small businesses, are not taking advantage of the full value of the […]
If you are launching a product or service, or spending money on PPC or ad campaigns, don’t waste money and lose potential customers with a lackluster, generic landing page. Getting prospects and customers to take another action after they click on an ad or a link is the main objective. Post-click marketing to turn clicks […]
WordPress is a powerful blogging platform as well as a widely-used content management system (CMS). Chances are that a majority of your favorite news websites use WordPress to provide their readers with rich content. Content publishers such as People, eBay, Mashable, and even CNN use WordPress. But as a small or medium size business, you […]
Choosing the right colors for your website is essential to portraying your message or product. Each person has his or her favorite colors, but, the way those colors are interpreted can vary from culture to culture. When choosing colors, ask yourself these questions: Who is your target audience? What are you selling? What are the […]
Color and brand go hand-in-hand … when we designed the Conveyance logo and designed and built our website, we put a lot of thought into what we would be saying through color. Our business name is represented in two different tones of blue. Blue depicts productivity; people focused on the task at hand, steadfastness, dependability, […]