Marketing Plans Put the Pieces Together

Your marketing plan is the written document that describes your communication and marketing efforts for the coming year; it includes a statement of the marketing situation, a discussion of target markets and company positioning and a description of the marketing mix you intend to use to reach your business goals.

Your company needs a marketing plan to keep your business moving forward. We’ve collected a few articles that will lead you into the right direction of creating your marketing plan. We know that it can feel overwhelming trying to figure it out on your own;  we are here to help you if needed.

How and why to review your marketing plan
Despite the wisdom and many benefits of creating a rock-solid marketing plan, virtually all marketing plans contains the same flaw: They’re written to cover a year-long period, but in inevita­bly, circumstances change, sometimes dramatically, during those 12 months. And many of those changes are significant enough to ren­der some or all of your beautifully crafted plan incorrect or obsolete.  Read More.

What your 2016 content marketing strategy should look like

It’s not a revolutionary concept that you need a content strategy to succeed in marketing. But what does that actually look like? With rapid shifts in marketing trends, and the availability of new technology to track engagement and automate communication, it’s more important than ever to figure out how your content marketing plan works. Here’s how to get started. Read More.

5 marketing and branding tips to scale your online biz
Scaling an online business isn’t rocket science – it’s actually much easier than many people believe. When you combine a winning product or service and a solid foundation to build on, the sky’s the limit. Read More.

How to create a 1-year marketing plan
When planning out your business’s marketing strategies, remember that a lot can change in a few years, so start with a one-year marketing plan. Create a plan either on paper or in a spreadsheet that includes the elements outlined in this article. Read More.

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