Conveyance Marketing Group | DC-metro Marketing Firm
Be imaginative. Be expressive. Be original Creative imagery is alive and well in today’s marketing campaigns. It is simply imagery – the ability to form mental images from things or events – that is imaginative, expressive, and original. It’s truly amazing what some companies come up with to brand, package, and market themselves. Every business […]
New changes are going to make Instagram an even bigger social media player There’s no doubt that Instagram is putting its own stamp on social media marketing for businesses. They have more than 200,000 active advertisers and tout that half of their users follow at least one business user. With those statistics in hand, Instagram […]
The right social media strategy manages your online reputation. I recently came across a quote from Steve Dorfman, Founder of Driven to Excel, a company that helps businesses improve their customer experience. It said, “You can either affect your online reputation or be at the affect of it.” It brought up a great point: When […]
Quality content, thoughtful wording, and smart engagement will bring you success “Hashtags” have become part of our vernacular. Second only to Facebook, Twitter has changed the face of social media with just 140 characters. You can tweet, retweet, and comment on a variety of topics – ranging from a coworker’s commuting rant to a selfie […]
Logos need occasional updating. We recently had a client, Ami Byers of Byers Wallpaper & Painting, come to us for a logo refresh. Conveyance designed her original logo six years ago, and she felt that it was time to do a little updating. It was a great reminder that logos do in fact have a […]
“Siri, who let the dogs out?” “OK Google, how do I get home?” “Alexa, what is the meaning of life?” There’s no doubt that search engines set the rules when it comes to your website and your content marketing. As a business, you constantly have to keep up with search engine trends as it impacts […]
A Tale of Polar Opposites The graphic design trends that we are seeing in 2016, are a tale of polar opposites. It’s illustration versus realism, and minimal versus bold. Here are Conveyance’s top ten graphic design trends to watch for 2016: 2D Animation and Cinemagraphs – 2D animation is simply old-school animation – think Disney movies […]
Baby Boomers • GenXers • Millennials • DIY When you are trying to market to new clients, it’s important to meet your target audience on their own terms. If you don’t approach your clients and prospects in a way that they can appreciate and digest, then you won’t be getting through to them at all. […]