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Branding Marketing Strategy

Branding That’s Always You-er Than You!

Today you are you! That’s is truer than true! There is no one alive who is you-er than you! ~ Dr. Seuss Why am I quoting Dr. Seuss? It’s not just because it’s his birthday month, it’s because this rhyme is about brand … maybe not his intended meaning, but that’s what I hear! Branding […]

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Branding Client Relations Marketing Strategy

How Do You Want to be Perceived by Clients and Prospects?

At this time of the year, I often reflect on the year past – what worked for the business, where are improvements needed, what can we leverage and build upon for the next year? One thing I do every January is revisiting my positioning statement. Positioning statements state how you want the world to see […]