Conveyance Marketing Group | DC-metro Marketing Firm
Every Color has Unique Tones and Meanings Color theory, which is made up of dozens of concepts and design applications, creates a structure for how we use and describe color. It plays a major role in the visual communication of your brand – every color has its unique tones and meanings. By carefully selecting your […]
Be imaginative. Be expressive. Be original Creative imagery is alive and well in today’s marketing campaigns. It is simply imagery – the ability to form mental images from things or events – that is imaginative, expressive, and original. It’s truly amazing what some companies come up with to brand, package, and market themselves. Every business […]
Logos need occasional updating. We recently had a client, Ami Byers of Byers Wallpaper & Painting, come to us for a logo refresh. Conveyance designed her original logo six years ago, and she felt that it was time to do a little updating. It was a great reminder that logos do in fact have a […]
A Tale of Polar Opposites The graphic design trends that we are seeing in 2016, are a tale of polar opposites. It’s illustration versus realism, and minimal versus bold. Here are Conveyance’s top ten graphic design trends to watch for 2016: 2D Animation and Cinemagraphs – 2D animation is simply old-school animation – think Disney movies […]
We take the branding principles of consistency, differentiation, and customer focus to heart Creating a logo takes a lot of planning and creativity. At Conveyance, our logo creation process is all about capturing the essence of a client. Branding begins with a logo, so getting it right is extremely important. We have six steps when […]
Typography strengthens your brand, creates interest, and highlights your message Content marketing is one of the primary ways of retaining customers, attracting new clients, and generating leads, sales, and profit for a company. While the content itself on a website is incredibly important, another crucial aspect of content marketing is typography. Typography isn’t often given […]
Don’t Go it Alone … You’ve finally jumped in headfirst into the entrepreneurial pool, and now you need a website. It’s natural to think that you can do it yourself (DIY). But … here are four things you should consider before starting a DIY website: Cost, Features, User Experience, and Support. Cost There are a […]
Search Engine Optimization or SEO is the one of the most powerful internet marketing tools to grow your business. It is the process of improving the position your website as it appears in the “organic” search results returned by search engines (for example, Google, Bing, Yahoo). Sites that appear higher up in the results will […]