Search Engine Optimization or SEO is the one of the most powerful internet marketing tools to grow your business. It is the process of improving the position your website as it appears in the “organic” search results returned by search engines (for example, Google, Bing, Yahoo). Sites that appear higher up in the results will get more traffic to their pages, and so potentially more business.
Below are some of our best practices for optimizing your website.
Site organization – Make sure your site organization is clear and easy to navigate. Good navigation is beneficial both for SEO and for your visitors. A well structure site makes it easy for search engines to find and index your pages.
Keywords – SEO is all about Keywords. Know what search terms your potential visitors will be typing into search engines to find a site like yours. Once you have a list of relevant keywords or keyword phrases be sure to use these throughout your website to help search engines find you.
URLs – The URLs for your website pages should include the keywords describing the content of each page. This will help the search engines understand what the page is about. Be sure to use hyphens instead of underscores, they are more readable. For example:
ALT Attributes – Search engines cannot read pictures, instead they read the ALT attributes that describe the picture. Take advantage of the media features of your website and add a title, description, caption or ALT text packed with keywords for the pictures on your website. Also make sure the file name for the picture describes the content of the image.
Headings, Sub-Headings, Anchor Text – Place your keywords in the headings, sub-headings, bolded sections and anchor texts. Anchor texts is the descriptive information that you use to link to another page or website. Never use “Click Here”!
SEO takes time and patience. If incorporating our best practices into your web site is overwhelming contact us and we’d be happy to manage your SEO for you!
Conveyance Marketing Group is a marketing and web development company with a passion for delivering strategic, sustainable and affordable marketing and web solutions to start-ups and small businesses. Our service offerings include video, Search Engine Optimization (SEO), inbound marketing, graphic design, logo design, advertising and web design. Our creativity is limitless, let us help accelerate the growth of your company! Contact us today for more information on how we can help you.