Are You Ready for the Google Update?
Is your Website Mobile Friendly?
Most if not all of us know that Google is launching their new mobile compatible ranking algorithm on April 21st. What does that mean for you?
If your website is not mobile responsive, it will lose credibility and ranking on Google until you have updated your site. That may not mean much if most of your customers and clients are not finding you on mobile devices. Keep in mind, mobile searches approximately account for 50 percent of search traffic, regardless of company type, and it is expected to steadily increase. Your traffic might not come from mobile now, but eventually it will. Also, why put yourself in a position to lose search traffic? Staying on the first page of Google, regardless of what device is used to find you, is pretty important from a competitive standpoint.
The Google update only cares if your website is mobile friendly; not HOW mobile friendly it is. Although the April 21st date is the start of the new algorithm, it could take several days to a week to internationally complete the update.
How do you know if your website is mobile friendly?
There are a few ways to test to see if your site is already mobile friendly or if it is time to call Conveyance Marketing Group to create a mobile responsive website for you.
First, Google has a website where you can test if your site is ready for the April 21 update.
Type in your URL and let Google scan your site to determine if you get the thumbs up or thumbs down. If you get the thumbs down, take a screen shot and send it our way to review the Google findings.
Another way is to Google your website. Go to www.google.com on your mobile device and type in the name of your company and search. In the description clip, in gray lettering, should be the words “Mobile Friendly.” If they are not there than Google does not view your site as mobile friendly OR if you have recently updated your site, then Google has not crawled it since the update.
What is the next step?
If you don’t pass the Google test for mobile compatibility, or you are unsure of what all this means for your business, we are here to decipher the latest algorithm change from Google. This is not the first and it certainly will not be the last Google has changed its algorithm to help its customers get the best from their search queries.