Conveyance Team

Kristine Jacobson

Kristine Jacobson, Founder & CEO

Kristine Jacobson, Founder and Chief Marketing Officer at Conveyance Marketing Group has more than 25 years of strategic marketing and communications experience in diverse industries ranging from software and telecommunications to professional services and non-profits.

Kristine provides consistent strategic leadership to her team and the clients of Conveyance Marketing Group.

She has held senior marketing positions with notable corporate leaders as well as emerging market contenders. Kristine offers expert marketing strategy with a touch of creative flair. Her extensive knowledge of strategic marketing, marketing plan execution, and branding illuminate the big picture without losing sight of the important details.


Laurie Daly, Vice President of Digital Strategy

Laurie Daly has more than 24 years of IT project management and information analysis experience.  Her project management experience includes working with teams of analysts, designers, developers and testers.

Laurie has extensive experience in providing senior management with analytical reporting for the status and health of corporate initiatives. At Conveyance Marketing Group she works with our Digital Media team to provide, identify and implement strategies to optimize our client’s websites and digital media assets.

Laurie provides strong operational and strategic leadership to the clients of Conveyance Marketing Group.


Sarah Hutchinson, Director of Finance and Operations

As Director of Finance at Conveyance Marketing Group, Sarah Hutchinson oversees all areas of finance and administration for the company, including accounting, forecasting, and budgeting.

She has excellent analytical, organizational and prioritization skills and a keen attention to detail.

She provides strategic analysis to senior management to determine project and company profitability.

Hannah Blankenship

Hannah Blankenship, Creative Director

Our creative work is developed under the discerning eye of classically trained Hannah Blankenship, Creative Director at Conveyance Marketing Group.

Hannah has experience in all elements of creative marketing from advertising to product design to illustration and interactive media design. Her overarching philosophy is less is more, except when it comes to the amount of creativity poured into an idea.

She is a conceptual thinker, outstanding visual and strategically focused designer.

She instills creativity in her team and they make beautifully simple designs that cut through the noise and help businesses and non-profits tell their stories.


Haydee LeTonja, Strategic Marketing Manager

Haydee LeTonja is a Strategic Marketing Manager at Conveyance and is responsible for planning and executing marketing strategies to increase brand awareness and nurture the donors, volunteers and participants of several Loudoun-based non-profits.

She uses her creativity, sense of humor, and inquisitiveness to inspire and manage her team in designing and implementing successful campaign strategies for our clients. Additionally, she can compose beautifully inspired and convincing content in three different languages: English, Spanish and French.

Rachel Muney, Digital Media Director

Rachel Muney Muney is an award-winning performance marketer known for sharp skills and expertise in digital marketing, corporate communications, and social engagement.

Rachel continually presents fresh, out- of-the-box ideas to the Conveyance team and our clients. She is a determined professional and it shows in the successful digital media campaigns she has executed and numerous leads she has amassed for clients.

Brandon Shutt, Content Strategist

Brandon Shutt, technician at heart and Content Strategist at Conveyance, is an experienced and skillful writer who can tell compelling stories with insightful commentary.

He has excellent conceptual thinking skills and can clearly and persuasively explain abstract, technical, and creative ideas to various audiences through various marketing vehicles.

Brandon is a master at adapting to the voice of our clients. He has the keen ability to write compelling copy, both creative and technical, including marketing pieces, authored articles, use cases, website content, and blogs.


Susan Stewart, Digital Media Strategist

Susan Stewart is an accomplished analyst providing clients with strategic insight on the evolution of digital media.

She has developed, implemented, and managed Internet strategies for both small and large  companies, both locally and internationally.

She has taken on a diverse range of client campaigns and successfully tailored organic marketing strategies for each. Her specializations include creative writing, off-page campaign strategy development, research on industry-specific trends and events, on-page optimization, and reputation management.

Danielle Anderson, Social Media Strategist

As Communications Specialist, Danielle Anderson provides media relations and media coaching solutions to our clients. Her level of professionalism, attention to detail, and calm control shows in all that she does.

She can clearly and persuasively explain abstract, creative, and technical ideas to various audiences through a variety of marketing channels.

Haley Early, Marketing Automation Specialist

Haley Early is a Marketing Automation Specialist at Conveyance. She works alongside our digital marketing team to develop, execute, manage and report on campaigns using marketing automation tools such as HubSpot and Pardot.

She helps our clients optimize their investment in sales and marketing automation in order to turn prospects into customers and customers into passionate advocates.

Kari Jacobson

Kari Jacobson, Social Media Strategist

Kari Jacobson, our resident Gen Z, she is of the generation first in line to adopt, use, and live by social media. She is on top of the latest trends and newest apps in social media and always knows where to find the most recent memes, compelling images, and video footage.

Kari has unsurpassed creativity with the ability to develop and execute a unique brand voice and digital footprint for our clients. She continually presents fresh, outside of the box ideas to the team and our clients.

When she is not busy vlogging, tweeting, snapping and chatting, she assists our SEO team in content creation, on-page optimization, and image tagging.

Julia Spewak, Graphic Designer

Creativity flows through Julia, she knows the ingredients of great communication art. She has experience in all elements of graphic design and illustration from print to packaging to digital media.

Julia brings fresh and innovative ideas to the Conveyance design team. She collaborates with our design, content and digital teams in the creation of design themes and graphics for marketing and collateral materials, digital media, and website graphics.

Let’s Talk!


We’ll Get You Where You Need to Go