Convey It – The Psychology Behind Fonts

Web Design, Marketing Services, Ashburn

Typography strengthens your brand, creates interest, and highlights your message

Content marketing is one of the primary ways of retaining customers, attracting new clients, and generating leads, sales, and profit for a company. While the content itself on a website is incredibly important, another crucial aspect of content marketing is typography. Typography isn’t often given a lot of consideration, but it plays a role in strengthening your brand, creating interest in your product, and highlighting your central message.

We put together a few articles showing what’s trending and how to best convey your visual message.

What’s Trending in Fonts
Last updated on March 3, 2016, These are the 30 best free web fonts available on Google Fonts. They are all open-source and free for commercial use. This link will lead you to the latest version of the font files that you can install on your desktop.

3 Typography Trends in 2016
Currently, there are three typography styles that are trending – retro, watercolor and all caps. We are seeing them everywhere, designers just can’t help but love them. Here’s why, paired with some excellent examples of the trends in use.

7 Fonts Used by Professional in Graphic Design
Although there have been many other most used font posts, most of them outline fonts used by the ‘not-so-well-trained’ designer. In this post the author outlined the fonts that are often used by the more ‘professional’ of designers.

8 Rules for Creating Effective Typography
Every font communicates certain attributes on both a conscious and subconscious level. Two of the major areas of communication are gender and era. Here are some examples.

15 Stunning Font Combinations for Your Inspiration
Sure, you can use a typographic cheat sheet, but that doesn’t always get the job done. So, we thought we’d scour the web for some stupendously stunning combinations, with the aim of giving you some inspiration. Check them out!

Conveyance Marketing Group is a marketing and web development company with a passion for delivering strategic, sustainable and affordable marketing and web solutions to start-ups and small businesses. Our service offerings include video, Search Engine Optimization (SEO), inbound marketing, graphic design, logo design, advertising and web design. Our creativity is limitless, let us help accelerate the growth of your company! Contact us today for more information on how we can help you.

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