Although not every lead will become a customer, if you’re losing more prospects than you should, you have MOFU issues. Conveyance analyzes the MOFU to identify its strengths and weaknesses and build a nurture strategy that continues engaging prospects and moving them down through the funnel. The result? According to HubSpot and our own experience, 50% more sales-qualified leads at a third of the cost.

We tailor your MOFU roadmap to your vertical, your client personas, and their pain points to ensure we offer them multiple touchpoints and opportunities to learn more about why your company is the best solution.

Specific strategies might include:

• SEO – 93% of buyers begin their research via a search engine, so we optimize all of your content for voice, web, and mobile search.
• MOFU Content Marketing – We consider every question your buyer might ask and answer them in the form of blogs, guides, research papers, ebooks, whitepapers, use cases, and features on your website.
• Video Marketing – We work with you to develop a series of short 30-second videos about your company with how-tos that solve your buyer persona’s pain points.
• Paid Advertising – Your buyer turns to Google when they want to know more about something, so we promote your content through paid search networks.
• MOFU Email Marketing – We use email to deliver research and discovery pieces directly into the inbox of your target buyer. Email is effective – it boasts a 4400% ROI.