Our Inbound methodology is comprised of four distinct stages: Attract, Engage, Retain, and Delight. We use this methodology to build trust, credibility, and momentum at every stage of the buying process.
At each stage, we draw visitors and potential customers to your business through the use of multi-channel pull techniques such as:
- Content Marketing
- Email Marketing
- Blogging
- Video
- Search Engine Optimization (SEO)
- Webinars
- Events
- Bots
- Social Media Marketing
This holistic experience is about showing your prospects they can trust you to help them solve their problems, creating lasting relationships with them on the channels they prefer, and fueling growth with your customers who buy again and promote your business to people in their sphere of influence.
Marketing automation is the name of the game in Inbound marketing. We have expertise in all of the major Inbound marketing platforms: HubSpot, Pardot, Eloqua, and Marketo. To us, HubSpot is the most cost-effective and flexible tool for small businesses to grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale.