We Develop Assets That
Convert New Business
There’s an old business adage that whatever is worth doing is worth measuring. Data analytics provide insights that can be used to: provide a 360-degree view of your brand, show how you compare to your competitors, track the effectiveness of marketing campaigns to help inform future efforts, identify your most popular conversion paths, and create a better user experience across your digital platforms for target customers.
Process: Our brand positioning audit provides a 360-degree view of your brand’s compatibility and competition across a specific industry or vertical market.
Primary, direct, adjacent, and aspirational competitors are identified to gain a better understanding of industry benchmarks, messaging, marketing mix, best practices, key differentiators, pricing, opportunities, threats, and overall market-share availability.
Outcome: We provide a detailed competitive positioning report of your brand and/or products compared to your competition. We include an action plan with key recommendations, quick wins, and identify opportunities where you can outperform your competition.
Process: There are common metrics that businesses use to measure activity and behavior on a website. The key indicators of success include how many users visit, how long they stay, how many pages they view, which pages they visit, and how they arrived on your site.
We use several analytics tools to measure and benchmark your website performance and analyze the key performance indicators that are most important to your business.
Outcome: We baseline your performance metrics in the following categories: Audience Data, Audience Behavior, Campaign Data, Keyword Analysis. Our summary analytics report will provide recommendations based on what we discover.
Process: Our Digital Health Audit is a comprehensive analysis of your organization’s overall digital health, which may include paid social, organic social, paid search, organic search, and keyword analysis.
We leverage Google Analytics as well as our own proprietary data analytics methodologies to extract insights and trends to understand customer conversion pathways and potential barriers.
Outcome: We baseline your performance metrics against best practices, industry metrics, and a business-specific competitive analysis to provide clear recommendations and action items.
Process: For most organizations sales and marketing alignment is a continual struggle. When both teams are on the same page more business is won, and client retention rates soar.
We have a very simple and straightforward survey process that opens communication and sets clear expectations for both teams.
Outcome: We will provide a framework for achieving scalable, repeatable revenue targets that benefit sales, marketing, and your organizations bottom line.