Tag Archives: eMail Marketing

eMail Marketing

eMail marketing tools to help you stay in touch with your customers and your target market.  These tools help you manage, track and measure your campaigns as well as offer the ability to conduct surveys, offer coupons or discounts.

 

 

The Only Three Lines that Matter in Email Marketing

Although email marketing is not as sexy or hip as social media is to get your message across to your audience, if this marketing tool is not in your tool box you have eliminated a critical component to overall marketing strategy. With open rates of less than 20 percent for most e-newsletters or announcements, some would say it is not worth the time to develop content, images and a catchy theme, but the team at Conveyance disagrees. Instead of concentrating heavily on riveting content, there are only three lines that matter in increasing your open rate. After all, an unread email is an extinct email.

Did you know that 65 percent of all emails are first opened on a mobile device, according to the US Consumer Device Preference Report? Are you optimizing your email blasts to be seen and hopefully opened on a mobile device? If not, this could be why you have been marked as spam and worse, sent to the trash folder without a second thought.

Most if not all mobile devices show the first three lines of an email by default. Go ahead; check your phone. You will see the subject line, the first line of content and the from line. These three lines will make or break your email but are usually the ones given the least amount of thought.

Statistics from Retention Science show that for your subject line, there should be between six to 10 words. With this limited space, you have to edit yourself like you would on Twitter. The subject line should contain Prevalent Words. Incorporate current movies, songs, events or books into the subject line to increase your open rate. Make sure you use expressive words to instantly connect with your audience. Make sure they know the benefit to opening this email. Finally, make it personal. Use fun punctuation, slang terms, and always use their recipient’s first name.

Last but certainly not least, send your email from a person. Not a company. Or a brand. People want to connect with a person not support@yourcompany.com. The experts at Retention Science sate that 35 percent of people open emails based on the subject line only. Take the time to give these three lines careful thought to ensure your audience actually can get to the riveting content contained inside or you have just wasted your time and theirs.

 

What’s Wrong with My Emails

You’ve just done an analysis of your latest e-mail campaign and discovered that your conversion rate has plummeted yet again. It leaves all marketers asking the same question. You’ve written the perfect sales letter and everything seems to be right with the message, but you still can’t get a decent response rate.

It is not surprising when you think about it though, how many e-mails do you read every day? If you’re anything like 98% of the population you will delete almost every e-mail without reading any more than the first few lines.

The poor response rate from e-mail advertising campaigns has led many direct copywriters back to snail mail. Of course, that’s no real sure-fire method either. Think of all the junk mail you get at home now, it would be fairly safe bet that most, if not all of it, ends up in the garbage.

So, if you’re looking for the most modern up-to-date alternative marketing campaign, imagine how you’ll feel when you orchestrate a successful strategy that can instantly target over 40 million people instantly.
 SMS marketing offers you this and a heck of a lot more. On average, text messages are read within a few minutes so you can create an instant impact.

The very fact that you’re reading this means that you are looking for alternative and let’s face it, sooner or later you’re going to take advantage of the benefits that SMS broadcasting can bring to your business today.
 Just take a look at what you can do:

  • Generate subscriptions
  • Send call to action messages
  • Send special offers with Mobile coupons
  • Use touch screen technology to interact with your customers

And that’s just for starters … One of the reasons SMS marketing works so well is that there was hardly anything in greater demand than easy, understandable, information about really important things. Time-poor consumers these days want to get the important information fast. If you can give them the lowdown on any subject quickly and directly, if they’re ready to buy they’ll do it right there and then.

It’s like an information version of fast food, except that the most modern technology allows you to personalize your campaign with tokens such as first name, last name or city. The pulling power this generates a leisure to become a mobile marketer in minutes.

One of the best things about mounting a mobile marketing campaign is that you don’t have to spend an arm and a leg. Most companies will allow you a free trial, or you can design a test campaign that sends messages to as little as 1000 mobile devices for a very reasonable price. You can dip your toe in the water and test results before you commit yourself to full campaign.

If you find a marketing campaign that meets your needs it’s easy to expand and extend it as far as you want, and you can even build up a valuable database for future use.

Source: Ben Richards, Contributing Editor, Yahoo.com