Conveyance Marketing Group | DC-metro Marketing FirmConveyance Marketing Group | DC-metro Marketing FirmVideo produces more conversions than other content type
Ideas presented graphically are easier to comprehend and remember than those presented as words – 90 percent of the information we take in comes to us through our eyes. Vibrant visuals are proven to be more persuasive and more memorable than text alone; they capture a person’s attention before they even see which company is behind them. Using story-based explainer videos as a sales and marketing tool will engage and inform a much wider audience – which translates to less work, and more impact. Watch the video!
Taking the time to really understand what the client needs to communicate is at the heart of this creative process – it’s the upfront detail in the outline and hand-written storyboards that is the foundation for an effective deliverable. We work with the client to understand what the tone should be -serious, silly, informative, etc. – what the tempo of the video should feel like, and identify the most important pieces of content that have to be included before we begin the design and development process.
How to create images from words? We use the original outline and create images that tell the story, one frame at a time.
Once the images on the storyboard are approved and put in the correct order, we then have to put action to the video so the illustrators and animators can add motion and a voice to each slide, thus transforming the storyboard to a video.
The collaborative and creative process of creating a video is one we truly enjoy as it brings together many talented team members to produce the final product, and by the end of the process we understand our clients just a little more completely. And, the final videos are always fun to watch!
Karen Donald, Vice President, Keeper Technology
Carolyn Dobson on the kSAFE Animated Video
Kristine Jacobson on the kSAFE Animated Video