Pivot: You-Based Business; Using Twitter in Your Job Search; Facebook Marketplace Ads Getting a Makeover

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Conveying this week’s most interesting marketing tactics, trends and techniques … our top three picks: How to Develop a You-Based Business; How to Use Twitter when Searching for a New Job; What’s New about Facebook Marketplace Ads?

Creating a You-Based Business

Have you ever wanted to go into business for yourself? This article by Steve Woodruff, the world’s only Clarity Therapist, presents a model of self evaluation … a backward, inward, and forward look at your strengths to determine what it is you really want to do and are great at doing. Small business owners and entrepreneurs, please don’t pass this article by. Read More

How to Effectively Use Twitter as a Job Search Resource

In the age of social media, we have countless outlets for job searching. Platforms such as LinkedIn are the first to come to mind, but can candidates use Twitter to find jobs as well? Mashable summarized the first live #NPRTwitterChat between the HR teams at Twitter and NPR. Their collaboration was aimed at helping job seekers use social media as a job search tool. Great insight is being shared in this article! Read More

Facebook Is Testing a New Format for Marketplace Ads

Facebook Marketplace ads, which appear along the right-hand column of Facebook’s homepage, are getting a makeover. Will this new design improve the performance of Marketplace ads which currently have lower click-through rates than News Feed ads? You’ll have to read what Sprout Social social media pro, Jennifer Beese has to say about it. Read More