Networks like Twitter and Facebook bring up many issues for organizations related to confidentiality, privacy policies, reduced productivity and the blur between personal and professional usage. This is why creating Social Media Policies and Guidelines for your organization is so important.
Your social media strategy should be a “line item†in your overall marketing strategy. Think of it as an additional marketing and communications channel. But, don’t dive into until you figure out how it fits into your corporate strategy and corporate culture. One key component of this – as with all of your other marketing activities – is to create policies and guidelines to support its growth and adoption.
When preparing this blog post, I did some additional research to see what others in the industry are doing from a Social Media Policy perspective. I found this incredibly informative video in which the SAS Social Media Manager, Dave Thomas discusses his company’s journey.
In this video, Thomas discusses:
- How to get started?
- Why to have a social media policy?
- Who should write the policy?
- What makes a robust social media policy?
Creating Social Media Policies and Guidelines
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We’ve been asked by several clients to help them develop an overall social media strategy and also guidance on social media policies. Over the next couple of weeks we will delve more into this topic.
I think this video is a great primer on why it is so important and where to begin. SAS is ranked among Forbes Top 50 Companies to Work For and is also a Fortune 100 company … taking a page out of their playbook is a strategic move for organizations of any size.