Building Loyalty in an Era of Consumer Choice through Branding
If you are a business, non-profit, celebrity, or team, branding should be one of your top priorities. Branding goes further than just having a good-looking logo that’s memorable to your customers. Proper branding will increase the value of your business, non-profit, persona, or team and give your customers and employees direction on who you are … which makes gaining new customers much easier.
So what makes up your brand? Most importantly, it is how your target audience perceives you. It also includes your logo, advertising, customer service, product or service, and your reputation. It’s everything rolled into one and it’s your responsibility to take care of it. Let’s take a look at a few articles that we’ve gathered to make sure you are on the right track when it comes to your brand.
10 most memorable brand logos
Why should you be concerned with other companies brands? Because consumers are more likely to ascribe positive attributes such as trust, respect, and reliability to logos they are familiar with. Read more.
Successful Small Business Branding
In a small business, there’s no need for a brand rule book (WRONG!) The organization is small enough for all of its people to touch and understand the brand. So why doesn’t every small business have a brilliant brand? Here are five things small companies often get wrong – and how to put them right.
6 Reason’s why strong branding is important
Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand?
Power of Brand consistency & corporate style guides
When it comes down to you and a competitor, brand recognition will highly influence the final decision of your customers. If you’ve created a clear, consistent brand message that’s plugging in to the right marketing channels, you’re sitting pretty in the power position. Here’s how to maintain that position (or gain it.)
4 Social Media lessons brands can learn
The best-performing brands on social reach a huge audience and don’t spend much in promoting their posts. The reason? These brands emulate publishers when it comes to their content strategy.
Here’s what brands can learn from digital media companies about creating content.
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