Conveyance Marketing Group | DC-metro Marketing Firm
Does your company have a clear vision statement and mission statement —and giving you the focus you need to succeed? Vision and Mission are important components of an organization’s strategic plan. However may find it difficult to delineate the difference between a vision statement and a mission statement and end up misusing them. Some struggle with […]
Just like Google made its way into our lexicon as a verb, Uber is now doing the same thing. Companies have a fear of being “Ubered” – or blindsided by a marketplace disruptor. There are ways you can prepare your business for something of this caliber, even though it may seem impossible. The two critical […]
The image your brand broadcasts to the public must be consistent with your corporate goals, target demographic, and overall marketing strategy. Believe it or not, brand unity is getting harder and harder to achieve. The days of employees working at one location, during the same hours, are far behind us. In today’s work environment, businesses […]
Why hold a Customer Appreciation Event? Customer Appreciation Events are a fantastic way to retain business, impress new clients, and thank loyal customers. Just like other marketing events, a successful appreciation party requires smart planning and agile coordination. Your event should be a celebration of your business and its clientele. It’s not a time to […]
Know What’s Working and What’s Not by Conducting a Perception Campaign At Conveyance Marketing Group, one of the many services that we offer clients is Perception Campaigns. During a Perception Campaign, we delve into the wins and losses of a business to find out two very important things – what works well and what doesn’t. Every […]
“Either write something worth reading or do something worth writing.” Benjamin Franklin knew the importance of words. In marketing, words are influential and valuable; they should convey who your business is by promoting your brand. And just like all other branding efforts, your words need to show consistency, differentiation, and customer focus to be effective. […]
Finding your voice, knowing your strengths, and outlining your goals are all crucial to brand development and knowing who you are as a business. We live in a world of judgement: it’s human nature. We size up every business we come across and decide whether or not we like it – all within a matter […]
Showing your audience why your product is better and how it fits into their lives takes a lot of skill. Selling a product is challenging and presents unique hurdles. Consumers seek reviews and referrals, align themselves with certain brands, and are price-conscious. With all these things to consider, marketers are becoming increasingly innovative with their […]